Pat Friesen

Pat Friesen

Pat Friesen is a direct response copywriter, content developer and creative strategist. She is also the author of “The Cross-Channel Copywriting Handbook,” published by Direct Marketing IQ. Reach her at (913) 341-1211.

Making Headlines. Literally.

Headlines are the one copy element almost every ad, email, brochure, blog post, whitepaper, landing page, self-mailer, postcard and Web page have in common. An irresistible headline is the lure that hooks your reader.

Riddle Me This

Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that generate clicks, calls or trips to a store or an event. So, while you're most likely not a writer, you play a major role in the writing process because of one or more of the following: