This article isn’t about naming products. It’s about naming other important marketing elements to increase customer engagement.
Let’s face it; every word you and I write doesn’t get read. Even those who are interested will skim, scan and then, maybe read.
What do Dawn dishwashing liquid, Adrian College and New Pig Corporation have in common? They all have a guarantee.
Your offer is everything you’re willing to give in exchange for response — whether that’s a click, call or in-store purchase.
You know I love words. That’s why this month’s column shares three tricks-of-the-trade for making whatever you write
I was recently asked for tips for print copywriters interested in writing for digital media. The timing was perfect because I was
Are you responsible for creating Web content like blog posts and articles that are search engine-friendly? Here’s a gentle reminder: In
When it comes to direct mail marketing, there’s more to communicating your message than just words. And yes, you’re hearing this
Email subject lines are like the teaser copy on a direct mail outer envelope. Their job is to get the email/envelope opened and read.
Here's a look at direct mail techniques that were deemed successful in the mailstream in 2011 and still hold strong in 2016! DirectMailFormatsthatWork
Here are nine of my favorite tips to create a roadmap for copywriters. Whether you’re new or experienced, B-to-C or B-to-B, sell
Patrick Fultz and I had a virtual standing-room-only crowd for “Design & Copy: Little Things You Don’t Want to Overlook” during Direct
The devil really is in the details. Which means you should never underestimate the power of the small stuff when it comes to boosting
Experienced writers and designers who do email and direct mail marketing know this for a fact: The littlest things can add up to make
Are you ever stumped for starters when it comes to writing that all-important first sentence in an email or direct mail letter? Don’t