Pat Friesen

Pat Friesen

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of “The Cross-Channel Copywriting Handbook,” published by Direct Marketing IQ. Reach her at (913) 341-1211.

3 Power Tools for Writers

You know I love words. That’s why this month’s column shares three tricks-of-the-trade for making whatever you write

Can SEO Content Be Reader-Friendly?

Are you responsible for creating Web content like blog posts and articles that are search engine-friendly? Here’s a gentle reminder: In

A Copywriter’s Roadmap

Here are nine of my favorite tips to create a roadmap for copywriters. Whether you’re new or experienced, B-to-C or B-to-B, sell

19 Ways to Punch Up Your Creative

Experienced writers and designers who do email and direct mail marketing know this for a fact: The littlest things can add up to make

55 Words That Convert

You don't have to be a word nerd — or a writer — to appreciate the power of a well-chosen verb to increase opens, clickthroughs and conversions that lead to more sales. With most of today's digital and ink-on-paper marketing including at least one call to action, verbs are more valuable than ever.