Here are nine of my favorite tips to create a roadmap for copywriters. Whether you’re new or experienced, B-to-C or B-to-B, sell
Patrick Fultz and I had a virtual standing-room-only crowd for “Design & Copy: Little Things You Don’t Want to Overlook” during Direct
The devil really is in the details. Which means you should never underestimate the power of the small stuff when it comes to boosting
Experienced writers and designers who do email and direct mail marketing know this for a fact: The littlest things can add up to make
Are you ever stumped for starters when it comes to writing that all-important first sentence in an email or direct mail letter? Don’t
You don't have to be a word nerd — or a writer — to appreciate the power of a well-chosen verb to increase opens, clickthroughs and conversions that lead to more sales. With most of today's digital and ink-on-paper marketing including at least one call to action, verbs are more valuable than ever.
This isn’t about writing blah-blah-blah copy that just fills space or makes a search engine happy. It’s about seizing under-utilized
What your customers really want to know is “What can you do for me?” They are looking for reliable assistance in making smarter buying
Because improved readability leads to more reader engagement, which, in return, generates more response (aka opens, clicks, calls, shares, retweets, leads, orders and dollars), we're doing a follow-up to our recent article on encouraging cross-channel reader engagement. The following do's and don'ts checklist provides tips for increasing readability from both a writer's and a designer's perspective. Feel free to share and let us know what you think. (We love response!)
Numbers (Arabic numerals such as 2, 15 and 783) are powerful fuel for copy and content writers. They can grab a scanner’s attention
Are your marketing messages viewed on screen, on paper or both? Wherever they’re seen, the No. 1 goal of your writer-designer team
Headlines are the one copy element almost every ad, email, brochure, blog post, whitepaper, landing page, self-mailer, postcard and Web page have in common. An irresistible headline is the lure that hooks your reader.
Here's a writing tip you can use instantly. It's easy and it's guaranteed to make whatever you write—email, direct mail, web content—more engaging and reader-friendly. (Hint: I've already applied this tip three times to what you just read.)
Hey (YourNameGoesHere), I bet you're wondering what this article is all about. I've just given you a couple of clues. Our topic today is salutations — how, when and why to use them in promotional emails and letters.
Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that generate clicks, calls or trips to a store or an event. So, while you're most likely not a writer, you play a major role in the writing process because of one or more of the following: