You’ve conducted research, developed strategy, and done a fine job of targeting. What could go wrong? Your fulfillment mechanism.
While there may be more professional ways of saying it, 2017 was a crazy year in healthcare marketing.
Healthcare marketing professionals less often participate in government relations efforts. Is this a missed opportunity?
Healthcare marketing teams juggle a lot of work. How do you decide where to focus? This article includes a helpful template.
The end of the year is a great time to evaluate how you’ve done things. Here are 10 time-saving resources for multitasking marketers.
In this column, we’ll look at five seasonal drivers within healthcare, and how marketers can prepare for them.
How do you know? It’s difficult to answer without supporting data. That’s why research is so important to healthcare marketers.
the healthcare ecosystem is complex, and there are multiple upstream influencers who determine the total number of consumers eligible.
Do you know your true hospital marketing area? This answer is a foundational element for any strategic healthcare marketing plan.