Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

SEO Checklist for Video Content

Intellectually, marketers know that video plays into SEO. It’s just that optimizing it for search is often an oversight in the rush to

Paid Gmail Ad How-tos

Mobile should be top-of-mind when designing even paid Gmail ads, but there’s more for marketers to consider. Believe it or not, they

A Prince Among Brands

“Slave.” The visceral shock of seeing the word scrawled on Prince’s face will stay with my generation until we die. Gen Xers stared,

Gen Z – Spend, Spend, Spend

At age 12, the oldest members of this generation watched the banking crisis unfold and their parents suffer through the Great Recession

Retailers, Mobile Shoppers Want This

Google says mobile-friendly websites will benefit from its algorithm update in May. comScore says mobile e-commerce grew 59 percent in