Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

80% of Marketers Use Paid Social Ads

In just three years, paid social media advertising inverted its trend — from more than 50 percent not using the channel in 2013 to

SEO Keeps the Lights On, Marketers

While organic search budgets increased in 2016, they were almost even with organizations keeping spending levels steady. That may be

Web Ads Boom in Popularity

Like pop icons seeing a resurgence, Web ads moved up in popularity “from around one third to more than half” of all marketers raising