Is it true in marketing that all publicity is good publicity? Periodic forays into the land of questionable taste, such as selling what
President Donald Trump is famous for many reasons, one of which is his love of fast food — especially McDonald’s. So when
What marketers could learn from dangerous products, even if they’re not their own, is that everyone is affected and protecting
On Jan. 20, the tide shifted in their favor, marketers are now seeing. Data-backed ads are no longer in danger of going away.
Weather forecasters are predicting anywhere from six inches to a foot of snow today, and e-commerce marketers are predicting avalanches
Think of it as the Amazon product recommendations for financial services customers. “If you bought this product, FinServ marketers
If marketers noticed a drop-off in emails from prospects recently, it’s not their imagination. While it may be a fraction of potential
Shoppers appreciate e-commerce marketers who let them stay on-task in their email accounts, showing so with an “increase [in] unique
E-commerce marketers like Fair Indigo or any marketers with positive brand perceptions who accept PayPal may want to rethink that
Marketers sometimes do a lot of work for less than optimal results, because they trust in email best practices that just aren’t true.
Digital marketers are the smartest kids in the room. Unless those e-commerce retailers are misattributing 31 percent of their
What’s more logical than realizing travel marketers’ audiences may already be on the move and consuming content on
E-commerce is a powerful force in marketing, but imagine how much stronger of a retail profit center it could be with the other 98
Marketing technology can’t solve everything, but it can help smart “influencer marketing” strategies get even better, reads recent
The start of a year is always about aspirations and vows to become better, both personally and professionally.