Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

Ad Colors That Convert

Depending on what they’re advertising, marketers change colors in order to change emotions and, therefore, convert. That’s why Money

5 Pinterest Tips for Marketers

Restaurants, clothing retailers and other marketers with highly visual products may benefit the most from having a presence on

USPS Rate Hike Goes to House Vote

USPS could see First Class stamp prices return to 49 cents if the full Congress votes in a measure approved in a House committee on

Is Your Adserver Really Malware?

Adserver Yingmob may be the first, but it won’t be the last, to sell ad services to marketers while also defrauding their customers.