Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

2 E-com Needs for Holiday 2017

Even e-commerce shoppers value prompt delivery and courteous customer service over price, reveals a report released today about holiday

Banks: Let Customers Know You Care

Banking customers think their banks don’t care about them. Even if they get angry, they don’t express it to their banks, because they

Dove Is Tone-Deaf Again

Dove created an affirming campaign about real beauty that went so right — showing women that they were truly radiant as they were. Then

CMO Profiles for Success Look Like This

Most U.S. CMOs are female, all American CMOs are raised here, less than a third have educations beyond bachelor’s degrees and they’ve w