Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

USPS to Court: Give Us More Money!

USPS needs more money, it says in its appeals court filing of a Postal Regulatory Commission ruling. That ruling would’ve kept a 4.3 percent rate increase in place until fiscal year 2016, but USPS tells the court that’s not long enough.

Insights From 11 of the Hottest Minds in Marketing

Who better to talk about the front lines of marketing innovation than the agencies creating interactive campaigns? Target Marketing reached out to several top agencies to find out what’s happening.

Carousel30 Agency Spotlight

Target Marketing spoke with Greg Kihlström, Founder and CEO, Carousel30, a Washington, D.C.-based digital agency that specializes in web design, branding and marketing.

Cramer Agency Spotlight

Target Marketing spoke with Brent Turner, SVP, Solutions of Cramer, a Norwood Mass.-based marketing studio with over 30 years of expertise creating digital, video and live experiences for brands.

The Group Advertising Agency Spotlight

Target Marketing spoke with Hernan Tagliani, President and CEO of The Group Advertising (TGA), an award-winning Hispanic advertising agency and PR firm headquartered in Orlando, Fla.

Red Door Interactive Agency Spotlight

Target Marketing spoke with Reid Carr, President and CEO of Red Door Interactive, a data-driven marketing agency based in San Diego.

Redpepper Agency Spotlight

Target Marketing spoke with Samara Anderson, Retail Strategist at redpepper, an integrated advertising agency headquartered in Nashville, Tenn. about marketing trends and the successful launch of its innovation-lab services.

Tribal Worldwide Agency Spotlight

Target Marketing spoke with Richard M. Guest, President, North America of Tribal Worldwide, a global creative agency with offices in 42 countries across the globe and headquartered in New York.

Geometry Global Agency Spotlight

Target Marketing spoke with Carl Hartman, CEO of Geometry Global North America, a digital agency headquartered in New York and born out of the merger between G2, OgilvyAction and JWTAction.

Wunderman Agency Spotlight

Target Marketing spoke with Julie Rezek, Managing Director of Wunderman Seattle, part of the larger Wunderman agency headquartered in New York and focused on interactive, digital, and relationship marketing.

4 Event Check-In Followups

Conference attendees stopped by, picked up the booth’s promotional doohickey and either talked to company representatives, left because the reps were busy or had some other reason for not buying on the spot. What now?

Google Bans Flash Ads

Flash ads are taking a Google hit. Starting Tuesday, “Chrome will begin pausing many Flash ads by default to improve performance for users,” according to an AdWords post on the Google+ GoogleAds page.

Tweets on Google Now Cross Devices

On Thursday, a Google search on my name immediately yields my social media content results. I got identical results on my phone. For marketers, this means social media content is even more important than it was even in February, when Twitter started allowing Google to again use its content in search results.

Santa Brings S-commerce to Holiday 2015

Still haven’t mastered m-commerce? Uh-oh. Because this may be the year Facebook, Twitter and Instagram shoppers fill the stockings. That’s right: S-commerce is here.