For Americans, “creative” may not be the first word that comes to mind when they think of Mercedes-Benz. Instead, they’re probably thinking “status symbol,” “luxury car” and “precision engineering.” Or maybe “whoa.”
PURLs were about as popular in 2016 as they were in 2011 — which is to say, not very. With six in 10 marketers no longer using the
Brands concerned about social media backlash by consumers against their companies have justifiable fears — on Tuesday, public
Creative aspects of marketing comprise much of a brand’s image. It’s important for marketers to get them right.
Target Marketing credits Millennials’ expectation that all marketing be personalized as the reason 44 percent of surveyed
Before hotel brands spend money on marketing, asking themselves the following six questions could help them better allocate their
Financial services marketers can dream about acquiring ideal customers, find out who their actual customers are and reconcile the two,
Video marketing is here to stay. “Online video remains one of the strongest growth mediums this survey follows,” says Target Marketing
Mobile apps may be redundant marketing mechanisms for brands with mobile-optimized sites, so it makes sense that more than half of them
You’d think by now brands wouldn’t still be dealing with political fallout from President Donald Trump’s entrance into the Oval Office,
Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites
Marketers in every vertical know emotions sell products. Financial service marketers are no different, so here’s a guide to four ways
Autobahn race car visuals are so humdrum to consumers now that they (unwisely) pose for selfies on the German freeway.
Mobile SMS marketing will come into its own when digital natives enter their prime spending years, pulling in budget from the
About half of marketers are keeping the faith in their loyalty programs, according to Target Marketing research. This, despite a