Marketers are still trying to perfect data-driven copywriting, finds commissioned research conducted by Forrester Consulting.
Depending on what they’re advertising, marketers change colors in order to change emotions and, therefore, convert. That’s why Money
How can marketers leverage the Pokémon Go phenomenon to their advantage? Target Marketing explores two angles.
Mobile ad powerhouse. Those are the first words that come to mind with Monday’s news of Verizon acquiring Yahoo’s operating business
Coffee and shampoo. Or maybe caffeinated shampoo. Direct mailers can send all kinds of product samples to consumers, and he thinks they
Restaurants, clothing retailers and other marketers with highly visual products may benefit the most from having a presence on
Singer and actor Will Smith is an influencer. Yet, when I searched for his verified Twitter account recently, I got nowhere. Twitter
Facebook — the “mobile king,” according to comScore — has two new offerings for marketers so that they can increase their chances for
Google is charging 25 to 30 percent more for branded keywords now that the search engine has a mobile-first design and result mentality
Pokémon Go sponsorships are moving sales, marketers report. Now, on a cost-per-visit basis, marketers can sponsor locations where
USPS could see First Class stamp prices return to 49 cents if the full Congress votes in a measure approved in a House committee on
Healthcare marketers and MarTech companies will benefit from part of the digital revolution expected to garner $33.5 billion globally
Adserver Yingmob may be the first, but it won’t be the last, to sell ad services to marketers while also defrauding their customers.
Marketers working on the government’s behalf can robocall cell and landline phones, despite the law preventing other marketers from
Facebook users are fed up with being served clickbait. So says Adam Mosseri — VP, Product Management, News Feed — to The Washington