Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

Connected Cars Drive Marketing

Pittsburgh may be the epicenter of self-driving Ubers, but the Internet of Things is already here in connected cars and is being used a

Marketing to Millennial Vacationers

Nearly all Millennials want marketers to show their loyalty to them before they’re willing to return it, research shows. Millennial

Top Olympic Ads Tap Emotion

Americans seemingly don’t want to let go of Rio 2016. The emotional attachment’s been apparent through ad engagement and endless