Marketing technology can’t solve everything, but it can help smart “influencer marketing” strategies get even better, reads recent
The start of a year is always about aspirations and vows to become better, both personally and professionally.
The coffee date is no longer a commitment-phobic trope. Instead, digital-age daters view it as the qualifying round for a possible
When the nation’s largest ad buyer tells you to clean up your act, you do it. At least that’s what Facebook did after Procter and
Say “L.L.Bean” to just about any consumer, and they’ll say, “Those boots!” And part of the reason they’ll say so is the iconic
When kitchens need fixing, many Americans turn to one of 125 remodelers from Kitchen Tune-Up (KTU).
The “2017 Media Usage Survey” moves beyond assumptions and provides benchmarks. Here we’re doing the same by showing consumers’ media
The day of brands quaking at the thought of a presidential tweet may be over, thanks to the Nordstrom surge. The retailer made a
Even financial institutions whose leaders recognize the need for content marketing can still get it wrong — housing the content only on
Brands are invited to join MarTech leaders in the Target Marketing Tech Council (TMTC) that will give marketing executives insight into
Auto marketers are looking for powerful ways to drive cross-channel traffic and Super Bowl ads do just that, merging TV and social,
Brands taking stands earn themselves viral social media reactions, but perhaps Uber and Starbucks have it right — be proactive, rather
This month, Target Marketing readers will see the “2017 Media Usage Survey,” which shows what marketers are doing and in what channels.
Unlike Wendy’s, which goes on snark-offense on Twitter to defend its brand, many marketers find themselves surprised by negative brand
Before President Donald Trump took office, he made it clear during his first press conference that he was divesting himself of his