Marketers will get to know their own digital audiences better, even as they figure out how to take customers from their competitors,
Email is by far the main way customers want to talk to brands, finds recent research. If marketers don’t know 86 percent of their
Beauty, eh? A Canadian ad firm’s social media campaign to cheer up Americans who are depressed about this Circus Maximus of a
If you’re like the kid who finishes homework assignments early and moves on to the bonus-point assignments, this article is for you.
In order to cope with the real-time, click-driven Internet culture dominating their work lives, content marketers need to learn how to
No ads. Not free. Not personal. Like most Intranets, Facebook Workplace won’t be accessible to marketers. The ad-free version of
I’m sitting on my couch, with the TV on and my smartphone on social. A commercial comes on the TV with a woman looking at me and saying
Target Marketing’s youngest honoree, Windsor Hanger Western is a publishing, media, event and e-commerce leader.
Jing Leng and her husband, technologist Brian Li — CEO of the Voguery Group — decided to digitally aggregate as many high-end fashion
Tic Tac doesn’t want to be in Trump’s back pocket. In a newly released 2005 recording, presidential candidate Donald Trump discusses
Many marketers think they understand their audiences and perform content marketing accordingly. But well-paid writer Doug Kessler says
Marketers trying to reach an audience of Millennials, to whom they can sell products and services for a lifetime, should master content
Don’t plug a Facebook Marketplace snafu search into Twitter. Just don’t do it. Let’s just say that Twitter, too, needs humans to
Let’s take a look at what’s really interesting for marketers about Facebook’s announcement on Monday about “Marketplace,” its move into
“Mad Men” blazed the trail, literally, in healthcare marketing. In the first years of medicine-related ads, cigarette companies and