Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

FinServ Goes (More) Predictive

Think of it as the Amazon product recommendations for financial services customers. “If you bought this product, FinServ marketers

5 #AlternativeEmailFacts Debunked

Marketers sometimes do a lot of work for less than optimal results, because they trust in email best practices that just aren’t true.

2017 Trends to Watch

The start of a year is always about aspirations and vows to become better, both personally and professionally.