Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

Mercedes Grows Up

For Americans, “creative” may not be the first word that comes to mind when they think of Mercedes-Benz. Instead, they’re probably thinking “status symbol,” “luxury car” and “precision engineering.” Or maybe “whoa.”

Uber Ouster a Warning for Brands

Brands concerned about social media backlash by consumers against their companies have justifiable fears — on Tuesday, public

3 FinServ Persona Tips

Financial services marketers can dream about acquiring ideal customers, find out who their actual customers are and reconcile the two,

Marketers Go Halfsies on Mobile Apps

Mobile apps may be redundant marketing mechanisms for brands with mobile-optimized sites, so it makes sense that more than half of them

Audi’s Airbnb Dream Goes Viral

Autobahn race car visuals are so humdrum to consumers now that they (unwisely) pose for selfies on the German freeway.