Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

Marketers: You Get What You Give

Email is by far the main way customers want to talk to brands, finds recent research. If marketers don’t know 86 percent of their

Ace Black Friday’s Keywords

If you’re like the kid who finishes homework assignments early and moves on to the bonus-point assignments, this article is for you.

Be Lazier, Content Marketers

In order to cope with the real-time, click-driven Internet culture dominating their work lives, content marketers need to learn how to

SEO on ModeSens.com Makes Cents

Jing Leng and her husband, technologist Brian Li — CEO of the Voguery Group — decided to digitally aggregate as many high-end fashion