Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

2017 Trends to Watch

The start of a year is always about aspirations and vows to become better, both personally and professionally.

A Tune-Up for Local Search

When kitchens need fixing, many Americans turn to one of 125 remodelers from Kitchen Tune-Up (KTU).

3 Fixes for a Brand Crisis

Unlike Wendy’s, which goes on snark-offense on Twitter to defend its brand, many marketers find themselves surprised by negative brand