Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

Rite Aid’s Email Re-engagement Rx

After four months of inactivity, Rite Aid used to consider a customer who’d been receiving its emails “inactive.”

6 Steps to FinServ Content Greatness

About 90 percent of financial services marketers are educating their prospects and converting them to customers. And they may need

Kids Get Their Own Facebook Messenger

Just as Facebook announces mass messaging capabilities for business speaking with customers on Facebook Messenger, the social network

6 Marketing Musts in 2018

Trends marketers must know mean budgets may change to accommodate them. On Sunday, a marketing influencer listed a few in his

5 Spying Tips for FinServ Marketers

While the retail world goes nuts, financial services marketers may have a comparatively better level of down time to do some