Marketers may not know that they almost saw reduced ad options. If Facebook hadn’t been able to access all of its data on 1.5 billion
Well, travel marketers, do you want to dance under the moonlight with all of the Millennial tourists who will waltz to your tune? Brand
Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more
The problem with implicit bias is you don’t know what you’ve done until you see the public reaction. Starbucks, Dove and Heineken
B2B e-commerce sites can benefit from improved user experiences, despite being home to more deliberate, longer-term purchasing cycles.
Often criticized by marketers as being behind the times, big and small banks are increasing their spend on marketing tech, data-driven
Instagram is an image-oriented social media network, so it’s only just that consumers get the correct view of you, right marketers?
FinServ marketing to corporations just took a new B2B twist. Financial services marketers can advise their clients on how to market
As a result of lawmakers’ concerns, Facebook has been quickly instituting new privacy policies about third-party data.
Marketers who know fear is an effective motivator to create sales may feel a bit guilty causing it in consumers.
Today, Facebook users will see a notice at the top of their News Feeds, showing them which apps they use and what data those apps may
Even as marketers struggle with Facebook’s changes in privacy permissions — Tinder was toast recently — the social media network’s CEO
Is common wisdom about shopping, dining, calling plumbers, etc., accurate? When do consumers actually look “near me” to buy?
Email marketers who don’t test subject lines could pick one that performs 42 percent below their own average 10 percent of the time.
Healthcare marketing competition has been heating up in the cloud with Amazon, Google, Facebook and Salesforce. On Thursday, the world