Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

Best Times for App Marketing

As much as Americans love their phones, their behaviors on the devices can sometimes be a mystery to marketers. AppsFlyer comes to the

Doritos Wins the Super Bowl on Google

So many consumers wanted to star in a Super Bowl commercial slated to run on Sunday that their visits to crashthesuperbowl.doritos.com

Facebook Ups Its Mobile Game

Facebook is giving marketers more places for their ads. In the land that time forgot in favor of apps, but that consumers continue to

MarTech Goes Global

In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That’s exactly what the startup