Heather Fletcher

Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

Top Olympic Ads Tap Emotion

Americans seemingly don’t want to let go of Rio 2016. The emotional attachment’s been apparent through ad engagement and endless

B-to-B Companies Grow This Way

It’s not theory; it’s what the 50 fastest-growing B-to-B companies actually use to achieve their goals, according to recent research

The Tech You Have to See

Whittling down the thousands of MarTech offerings to a single-digit listing of the hottest, most memorable platforms was difficult.

Who's Breaking the Rules

George Orwell wrote, “Serious sport has nothing to do with fair play.” This may not be why some big players in marketing aren’t exactly

Who’s Pushing the Edge?

If they need to be reductive and name just one type of MarTech that’s getting funding these days, experts say it’s “data.”

Facebook Tool Cures Ad Blocking?

Facebook says there are such things as “bad ads,” even from brands that pay Facebook to show them. And Facebook has a way to fix that,