“The mass of men lead lives of quiet desperation.” This deep, internal cry for help is often neglected by marketers and non-profits.
How does a marketer who sells a utilitarian, boring product breakthrough in a multi-million dollar category? Sex.
I had a conversation with a client and an agency about sales copy. The agency contented there was too much repetition. I disagreed.
In a split-second I realized this wasn’t a personal email. It was an autoresponder. It didn’t sound like the person I thought sent it.
Why is online content shared? To build one’s social standing? Or develop the sharer’s self-image?
What makes a video go viral? Is it because it includes kids, kittens or puppies? Or is it because there’s something much deeper?
Identifying “adjacent possibilities” in your organization’s products and services, without chasing shiny object with questionable ROI.
We’re in an age where copy must work harder to be noticed and break through. The superficial message will be overlooked.
What’s holding you back from creating your next breakthrough marketing campaign? It’s probably you. Why? Because instead of coming up with a new big idea that you can test, you may be just shuffling the same deck of cards. So how do you discover the big idea? Here are a few ...
Email strategy and copywriting could use improvement. Today, I share five copywriting tips to reduce email unsubscribes.
A blank screen or sheet of paper is daunting when starting to conceive a strategy or write copy. There are formulas abound for
Here’s how it works: I create a matrix like this. I ask questions, and fill in the answers.
The right combination of truly shareable words and ideas will energize marketing without crossing the line of becoming fake news.
What is the worldview of your customers and prospects, and why is it important in marketing and sales?
At least once annually, it’s smart to consider if it’s time to reposition your brand, story and unique selling proposition.