Identifying “adjacent possibilities” in your organization’s products and services, without chasing shiny object with questionable ROI.
We’re in an age where copy must work harder to be noticed and break through. The superficial message will be overlooked.
What’s holding you back from creating your next breakthrough marketing campaign? It’s probably you. Why? Because instead of coming up with a new big idea that you can test, you may be just shuffling the same deck of cards. So how do you discover the big idea? Here are a few ...
Email strategy and copywriting could use improvement. Today, I share five copywriting tips to reduce email unsubscribes.
A blank screen or sheet of paper is daunting when starting to conceive a strategy or write copy. There are formulas abound for
Here’s how it works: I create a matrix like this. I ask questions, and fill in the answers.
The right combination of truly shareable words and ideas will energize marketing without crossing the line of becoming fake news.
What is the worldview of your customers and prospects, and why is it important in marketing and sales?
At least once annually, it’s smart to consider if it’s time to reposition your brand, story and unique selling proposition.
Creating a video and having it go viral is surely every marketer’s dream. Last month, it happened for me.
Whether you’re writing long or short copy, you must demand that it be concise, with every word justifying its existence.
What if you have a small, even non-existent marketing budget, and must acquire customers low or no cost? Crowdsource acquisition …
An often overlooked strategy to create significant profitability is a well-planned and executed friend-get-a-friend campaign.
Do you have three tested direct mail packages waiting in the wings to use when your control starts to fatigue? If you don’t, you
Direct-mail marketers have relied on either A/B testing or multivariate testing to evaluate winning campaigns for generations. Those