Since this is the Target Marketer of the Year issue, let’s reflect on the great marketers of all time. Here are the mentors I wish I
Ad agency presidents are dazzlers at selling. David Ogilvy, Lester Wunderman and Frank Vos would show up to deliver the pitch. Hire the
After 23 years with North American Publishing Co., this is my final column for Target Marketing. It has been a glorious ride!
With no coverage of direct mail in media, direct marketers will believe “Direct Mail Is Dead.”
In 1949, my mother said to book publisher Franklin Watts (who was my first boss in business), “Frank, you have a face like a Toby mug.”
Reading about World War II, I kept coming across references to ghostly figure Harry Hopkins in relation to then-president Roosevelt.
Marketers are in the business of creating wants, NOT satisfying needs. Creating WANTS is damned hard work.
Twitter sent me a profile of my followers. Big Data is the business of scraping the Internet for information about every person
Twitter got my attention. Over the years, I have sent out 1,812 tweets and currently have 786 followers.
Uber is basically an app that put car owners together with folks needing a ride. No huge factories, warehouses, production lines…
Peggy and I moved to the neighborhood in 1993. Our pharmacist was Tancredi Apothecary on Headhouse Square. Proprietor: Pat Tancredi.
Tests have shown that a sentence of eight words is very easy to read; of 11 words, easy; of 14 words, fairly easy; 17 words, standard;
Our friends Kathleen and Jim signed up for Blue Apron. The company sends approximately 2 million meals a month to those who do adventur
At best, this one-word typo makes the Lantern people look like chumps. At worst it cost them revenue. If you don’t have an editor …
In marketing, the key copy drivers — the seven emotional hot-buttons that make people act — are fear, greed, guilt, anger, exclusivity