Denny Hatch

Denny Hatch

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The Life and Death of Lear’s

In 1987, Frances Lear, age 65, set up shop in New York as a fledgling publisher. She shook up the magazine world. In her editor’s letter of Issue No. 1, Lear wrote, "I arrived in New York with two suitcases of clothes, a few pieces of paper and the germ of an idea." The “germ of an idea” was to create a glossy, upmarket magazine exclusively for women aged 50 and over — Lear’s.