Christina Hagopian

Christina Hagopian
Focus on Responsive Email to Grow Your E-Commerce Business

Once you've built an e-commerce site, the greatest challenge is driving traffic to it, then converting that traffic into customers. The biggest mistake I frequently see is having a "if you build it, they will come" mentality. In today's crowded marketplace, a brand must remind customers and fans of all its unique products and offerings — and frequently. Building a loyal brand following that can speak anytime, anywhere through responsive email is a sure way to get there.