Carolyn Goodman

If the recent Wells Fargo upselling fiasco is any indication, the sales and marketing culture at Wells Fargo should take a left turn.

what does that brand do to try and retain you as a customer other than immediately start to upsell you to another product or service?

The world has gone to flat design. For the most part, buttons are now no more than a simple rectangle.

With our heavy dependence on websites, you’d think there would be a set of best practices for maintaining the keys to that kingdom.

More and more marketers seem to be lacking a solid understanding of marketing strategy.

I recently returned from a multi-city business trip that included a stay in Canada and it was all up to me to organize the details.

What can you do to ensure user-created content is seen as truth-worthy?

When I first started in the ad business, there were rules as to what you could and couldn’t say in an ad — on TV, radio or in print.

It seems that lately all biz dev prospecting email writers have attended the same seminar on “how to write a prospecting email.”

“Should I name our competitor in our features comparison table, or does that just amount to free publicity?”

I spoke about how students needed to be aware that future recruiters would leverage social media to learn more about them.

“We need more leads.” That’s the rallying cry from most sales-driven organizations. If you ask the sales team what defines a lead, they

In my inbox was a request for me to personally endorse someone on LinkedIn — from someone whose name I did not recognize.

One of the questions I get from businesses is: “How can I optimize social media?” Unfortunately, social media is not one-size-fits-all.

I still get sneers if I bring up direct mail to a client. “Does anybody still read that stuff?” “Aren’t postage rates outrageous?”