Somewhere a marketer decided it was okay to lie in order to garner your attention.
In 2006, Dos Equis beer launched an ad campaign featuring “the world’s most interesting man” — a campaign that ran for 10 years.
My nose may not have been bloodied and my body dragged off a plane, but I faced my own travel crisis this week.
It was a conference of marketers who seemed unaware of how to market themselves, their insights and ideas, and their products.
Why is it that so many marketers fail to have a database marketing strategy in place?
The reaction to my last blog post content caught me completely off guard.
In a recent interaction with Samsung, I’m convinced that the customer service agent received training from KellyAnne Conway.
I became a proud Amex cardholder and when they started co-branding with Delta Airlines, I converted my card, collecting mileage points.
I’ve been spending the week in Park City, Utah – skiing and attending the Sundance Film Festival.
Too many marketers are failing at marketing. Why? Because you are NOT your consumer.
Let’s just agree that we all need to set our standards higher and aim to be smarter in every aspect of our marketing efforts.
There are plenty of instances of irresponsible business messaging, and their typically instant consequences, like the loss of a job.
As you wrap up the year and plan for your marketing efforts in 2017, take a critical look at your organizations blogging efforts.
I’ll admit it. My fuse is a little short when it comes to dealing with customer service reps.
You can say a lot of negative things about Donald J. Trump, but he can never be accused of not being a business opportunist.