In a recent interaction with Samsung, I’m convinced that the customer service agent received training from KellyAnne Conway.
I became a proud Amex cardholder and when they started co-branding with Delta Airlines, I converted my card, collecting mileage points.
I’ve been spending the week in Park City, Utah – skiing and attending the Sundance Film Festival.
Too many marketers are failing at marketing. Why? Because you are NOT your consumer.
Let’s just agree that we all need to set our standards higher and aim to be smarter in every aspect of our marketing efforts.
There are plenty of instances of irresponsible business messaging, and their typically instant consequences, like the loss of a job.
As you wrap up the year and plan for your marketing efforts in 2017, take a critical look at your organizations blogging efforts.
I’ll admit it. My fuse is a little short when it comes to dealing with customer service reps.
You can say a lot of negative things about Donald J. Trump, but he can never be accused of not being a business opportunist.
How much of our intellectual property should we be willing to give away to win business?
Content marketing can be traced back to the 1895 publication of The Furrow, a magazine launched by John Deere.
If the recent Wells Fargo upselling fiasco is any indication, the sales and marketing culture at Wells Fargo should take a left turn.
what does that brand do to try and retain you as a customer other than immediately start to upsell you to another product or service?
The world has gone to flat design. For the most part, buttons are now no more than a simple rectangle.
With our heavy dependence on websites, you’d think there would be a set of best practices for maintaining the keys to that kingdom.