Instead of pouring millions into automating back-end, online, and shopping tools … invest in some in-store customer service training.
Despite social media celebrating 10 to 17 years of history, very few brands today really “get” how to use social media effectively.
For the last two weeks before Christmas, 2015, my in-box was filled with holiday greetings. You know the kind: Innocuous messages from
As the strategy of using whitepapers has become more common, too many marketers have missed (or forgotten!) their strategic purpose.
I don’t know about you, but this past Tuesday — “Giving Tuesday” — my email inbox was overflowing with charitable solicitations
“What are some new marketing trends that leverage social media platforms?” I did a little research and found 3 ideas worth sharing.
For this promotion, making a modest financial gift to the Humane Society while Uber delivers kittens right to my office seemed like a n
Why can’t all customer service reps be this sympathetic when a customer calls?
Though I was honored to be this years’ ECHO Judging Chair, unfortunately I was too busy to spend any time judging entries.
It strikes me that many companies seem to be out of compliance with CAN-SPAM laws and don’t make it easy to find the unsubscribe link.
What’s the ideal offer expiration date? Any good direct marketer knows that you have to test and learn what works for your brand.
Every brand is obsessed with gathering information about their customers — from demographic data to purchase behavior.
This fall, my twin sons are headed to college. Make no mistake – this is not my first trip to that rodeo.
If a CEO is responsible for overall company management, isn’t a CMO responsible for overall brand value and the health of their
Why invest in a booth presence at a tradeshow without a strategy that will optimize booth traffic from your target audience?