“Should I name our competitor in our features comparison table, or does that just amount to free publicity?”
I spoke about how students needed to be aware that future recruiters would leverage social media to learn more about them.
“We need more leads.” That’s the rallying cry from most sales-driven organizations. If you ask the sales team what defines a lead, they
In my inbox was a request for me to personally endorse someone on LinkedIn — from someone whose name I did not recognize.
One of the questions I get from businesses is: “How can I optimize social media?” Unfortunately, social media is not one-size-fits-all.
I still get sneers if I bring up direct mail to a client. “Does anybody still read that stuff?” “Aren’t postage rates outrageous?”
Instead of pouring millions into automating back-end, online, and shopping tools … invest in some in-store customer service training.
Despite social media celebrating 10 to 17 years of history, very few brands today really “get” how to use social media effectively.
For the last two weeks before Christmas, 2015, my in-box was filled with holiday greetings. You know the kind: Innocuous messages from
As the strategy of using whitepapers has become more common, too many marketers have missed (or forgotten!) their strategic purpose.
I don’t know about you, but this past Tuesday — “Giving Tuesday” — my email inbox was overflowing with charitable solicitations
“What are some new marketing trends that leverage social media platforms?” I did a little research and found 3 ideas worth sharing.
For this promotion, making a modest financial gift to the Humane Society while Uber delivers kittens right to my office seemed like a n
Why can’t all customer service reps be this sympathetic when a customer calls?
Though I was honored to be this years’ ECHO Judging Chair, unfortunately I was too busy to spend any time judging entries.