Carolyn Goodman

These past five years have been a wild ride to say the least, but I’ve learned a lot along the way.

The challenge is to stay true to your brand while leveraging those keyword terms.

A car is probably the second biggest purchase you’ll make, so you’re a little more thoughtful about the process.

I understand the need for user name and password security, but there has got to be a better way.

If you’ve ever tried to improve your direct marketing response rates, you’ve probably considered the use of a predictive model.

Somewhere a marketer decided it was okay to lie in order to garner your attention.

In 2006, Dos Equis beer launched an ad campaign featuring “the world’s most interesting man” — a campaign that ran for 10 years.

My nose may not have been bloodied and my body dragged off a plane, but I faced my own travel crisis this week.

It was a conference of marketers who seemed unaware of how to market themselves, their insights and ideas, and their products.

Why is it that so many marketers fail to have a database marketing strategy in place?

The reaction to my last blog post content caught me completely off guard.

In a recent interaction with Samsung, I’m convinced that the customer service agent received training from KellyAnne Conway.

I became a proud Amex cardholder and when they started co-branding with Delta Airlines, I converted my card, collecting mileage points.

I’ve been spending the week in Park City, Utah – skiing and attending the Sundance Film Festival.

Too many marketers are failing at marketing. Why? Because you are NOT your consumer.