As you wrap up the year and plan for your marketing efforts in 2017, take a critical look at your organizations blogging efforts.
I’ll admit it. My fuse is a little short when it comes to dealing with customer service reps.
You can say a lot of negative things about Donald J. Trump, but he can never be accused of not being a business opportunist.
How much of our intellectual property should we be willing to give away to win business?
Content marketing can be traced back to the 1895 publication of The Furrow, a magazine launched by John Deere.
If the recent Wells Fargo upselling fiasco is any indication, the sales and marketing culture at Wells Fargo should take a left turn.
what does that brand do to try and retain you as a customer other than immediately start to upsell you to another product or service?
The world has gone to flat design. For the most part, buttons are now no more than a simple rectangle.
With our heavy dependence on websites, you’d think there would be a set of best practices for maintaining the keys to that kingdom.
More and more marketers seem to be lacking a solid understanding of marketing strategy.
I recently returned from a multi-city business trip that included a stay in Canada and it was all up to me to organize the details.
What can you do to ensure user-created content is seen as truth-worthy?
When I first started in the ad business, there were rules as to what you could and couldn’t say in an ad — on TV, radio or in print.
It seems that lately all biz dev prospecting email writers have attended the same seminar on “how to write a prospecting email.”
“Should I name our competitor in our features comparison table, or does that just amount to free publicity?”