Andrew Schulkind

If IT has the lead role in your digital marketing, expect many agencies to politely decline the opportunity to work with you.

It’s hard to get marketing results if you don’t have a marketing budget. Here are three ways to defend the budget you need.

Goldilocks knew what she was talking about: There’s too big, too small and just right. Here’s how to right-size your content marketing.

It can be helpful to put together a content marketing toolkit accessible to all members of your team tackling content marketing tasks.

The difference between just publishing a blog and content marketing is less what you create than how you use it in lead nurturing.

Will apps disappear as browsers became more capable? Or will apps supplant the Web as the dominant tool of the next generation online?

If your content marketing is aimed only at prospects and leads, you’re missing an important marketing opportunity.

Content marketing is a balancing act between your desire to create relationships and their desire to get info as quickly as possible.

You know those folks who are super-organized about the business events they attend? Yeah, I hate ‘em, too.

Why does attribution matter in content marketing? Money, that’s why.

I had a conversation with a colleague who felt that, in the near future, marketing will fund all content creation.

Last column addressed content marketing KPIs. Today, I’d like to dive into what to look for in the marketing metrics you are measuring.

Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…

Content marketing isn’t just about results. It’s about profit: The more efficient your content marketing, the more profitable. One way

Your website points in one of two directions: Toward you or toward your customer.