Andrew Schulkind

Andrew Schulkind

Since 1996, Andrew Schulkind has asked clients one simple question: what does digital marketing success look like, and how can marketing progress be measured?

A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

His work touches social media, search-engine optimization, and email marketing, among other components, and he has presented at Social Media Week NY and WordCampNYC, among other events. His writing appears in various online and print publications. 

Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother’s vest after his brother was killed by “the bad guys?”)

Right-Size Your Content Marketing

Goldilocks knew what she was talking about: There’s too big, too small and just right. Here’s how to right-size your content marketing.

Using Content to Nurture Leads

The difference between just publishing a blog and content marketing is less what you create than how you use it in lead nurturing.

Content Marketing After the Sale

If your content marketing is aimed only at prospects and leads, you’re missing an important marketing opportunity.

Content Marketing for Profitability

Content marketing isn’t just about results. It’s about profit: The more efficient your content marketing, the more profitable. One way