Portrait Software's Mark Smith on How Adding Trigger-Based Updates to Existing CRM Infrastructure Can Improve Retention Rates
Heather Fletcher, senior editor of Target Marketing magazine, talks with Mark Smith during DMA09 in San Diego. Smith, executive vice president of global sales for Britain-based integrated marketing solutions provider Portrait Software, discusses trigger marketing and how CRM boosts overall retention rates.
October 21, 2009
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Heather Fletcher, senior editor of Target Marketing magazine, talks with Mark Smith during DMA09 in San Diego. Smith, executive vice president of global sales for Britain-based integrated marketing solutions provider Portrait Software, discusses trigger marketing and how CRM boosts overall retention rates.
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