Woolley Out at DMA, Board Appoints Benton Interim CEO/COO, Berzan Interim President

New York City, April 24, 2014—The Board of Directors of the Direct Marketing Association (DMA) today appointed Thomas Benton as Interim CEO/COO and Jane Berzan as Interim President. Benton and Berzan have both been intimately involved in leading the implementation of DMA’s strategic plan as well as current initiatives and ongoing operations. Benton currently serves as chief operating officer and Berzan serves as senior vice president of programs, marketing and events. This transition follows Linda A. Woolley’s announcement to resign her role as President and CEO.

“It is rare that we have two such strong executives to lead an organization through a transition, and so it is with great confidence that the Board appoints Tom and Jane to these interim positions,” said DMA Chairman of the Board JoAnne Monfradi Dunn, CEO of Alliant. “We thank Linda for her significant contributions in support of our mission and in particular, her success in building our first-in-class advocacy program and recruiting senior leaders who are equipped to guide DMA to reach new goals.”

“I am proud of our many accomplishments in one of the most difficult regulatory environments of the past decade, as well as the many initiatives to better prepare responsible marketers in building consumer trust,” Woolley said.

Benton and Berzan have complementary talents and experiences to bring to the helm of DMA, Dunn said. “DMA operates at the convergence of the industry’s proven experience and its next generation of integrated marketing which is making response-based marketing bigger, faster and much more personal,” said Dunn. “In this time of industry change and innovation, DMA is well-positioned with the powerful combination of Tom’s deep industry knowledge and business acumen and Jane’s proven success with revitalizing trade shows and creating member services that enhance member success in the marketplace.”

In the last three years, DMA has expanded its focus to bring expertise and leadership to its members and the industry across a growing and rich range of direct marketing channels while continuing to deliver powerful advocacy for the industry. Key milestones that signal this advancement include the creation of a strategic plan to guide DMA’s focus on advancing members’ interests, the celebration of the industry through the “Value of Data” study from our Data Driven Marketing Institute and the continued modernization of our Business Ethical Guidelines. These Guidelines for responsible marketing help members grow businesses, strengthen the industry and protect consumers’ interests.

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