Why Have a Website?

One good reason is to create dependency

I work every day. Compulsively.

Being a political junkie, I’ll take a break Sunday morning if any of the talk shows have interesting guests. What I want is a quick, down-‘n’-dirty schedule: 1) Name of the show; 2) who are the guests; 3) the panel of babble-heads.

With that information, I can make a view/no-view decision in 20 seconds.

Thus early on Sunday, Mar. 4, 2012, I Googled: Sunday Talk Shows March 4

The following entry was listed and I clicked on it: Sunday talk show tip sheet – Zack Hale – POLITICO.com Opens in a new window

A large photograph of Newt Gingrich appeared on my screen and the following text:

Sunday talk show tip sheet
By ZACK HALE | 3/2/12 4:36 PM EST
This Sunday’s television talk shows look ahead to next week’s crucial slate of Republican presidential primaries on Super Tuesday.

Former House Speaker Newt Gingrich (R-Ga.) discusses his campaign on four of the five major network shows: CNN’s “State of the Union,” ABC’s “This Week,” CBS’s “Face the Nation” and NBC’s “Meet the Press.”

Texas Rep. Ron Paul, who’s still searching for his first win of the season, appears on CBS and CNN as well.

And former Sen. Rick Santorum (R-Pa.), who finished a close second in Michigan’s primary last Tuesday, is interviewed on “Fox News Sunday.”

NBC also hosts House Majority Leader Eric Cantor (R-Va.) and Rep. Debbie Wasserman Schultz (D-Fla.), chairwoman of the Democratic National Committee.

ABC also has President Barack Obama’s longtime political strategist, David Axelrod.

CNN has as well House Intelligence Committee Chairman Mike Rogers (R-Mich.) and the committee’s ranking Democrat, Maryland Rep. Dutch Ruppersberger – plus Martin Indyk, a former U.S. ambassador to Israel, and Nicholas Burns, who was undersecretary of state under President George W. Bush.

And Fox also hosts Sens. Lindsey Graham (R-S.C.) and Richard Blumenthal (D-Conn.), both members of the Senate Armed Services Committee.

On Bloomberg TV, “Political Capital” talks 2012 politics with Ohio Attorney General Mike DeWine, who made headlines by switching his support for the GOP presidential nomination from former Massachusetts Gov. Mitt Romney to Santorum.

Finally, C-SPAN’s “Newsmakers” has House Armed Services Committee Chairman Buck McKeon (R-Calif.), interviewed by AOL Defense Editor Colin Clark and Donna Cassata of The Associated Press.

This Was Useless!
I would have to channel-hop through all the shows to find out who was where and when.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

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  • Carolyn Goodman

    As usual, common sense rules. I call this the "duh" factor and I’m hopeful that more marketers will read your post and take note!

  • C. Thomas (Tom) Smith, III

    K.I.S.S. comes to mind. Thanks for the reminder.

  • Suel

    Magnificent! I’m forwarding it to my web editor.

  • Ricardo Vidallon

    Thanks for the post Denny. You are my favorite curmudgeon.

  • Jim Hart

    Great post. I work mostly with newspapers. Their ability to capture emails in return for creating value for the reader, should be almost unlimited. The subsequent value to advertisers seeking the resulting audience is very high.
    Instead, they gather email by making people register to comment. They get age, sex and zip. Most opt out of email because there’s no offer of relevant content delivered by email.
    They are thinking as mass marketers, try to gather email addresses in bulk, with no attributes that would make them much more valuable to prospective advertisers.
    They’re doing the same thing with Facebook. Gross eyeballs and likes, vs connecting advertisers with relevant audiences.

  • David Leopold

    Denny Hatch ROCKS—if he is the same Denny Hatch of Don Jackson "collaboration"! In fact when I find "your book/Direct Marketing "Bible", I am going to do a LIVE Sunday morning stream @stickam.com, while I record a YouTube that increases the size of my "video library" on Google’s "video search engine"—and when I put that information properly @Google+, Google recognizes my "optimization" by creating my own "Landing Page"; check out davidsbarter and/or SmallBizDavid. At any rate, if you are the same "genius mind" I new in the 90’s, and still makes sense today, this is my way of saying thank-you in April 2012…

  • Peter Drew

    Excellent post, Denny. Just a word of warning about depending on a free email account, e.g., Yahoo! Mail to keep those near 18K sent emails. They could disappear at any time, which happens more frequently than one would suspect with free email accounts in the "cloud." A hiccup in the server where your emails reside and your mail is kaput. I just took a look on my Yahoo! Mail account and under Options > POP & Forwarding, I see you can pay $19.99 for a year of Yahoo! Mail Plus, which gives you the ability to download your Yahoo! email to another email client. You could download any or all of your Yahoo! Mail Sent emails to Outlook Express or whatever Microsoft calls it in in their latest operating system and have them on your computer or backed up on a DVD or flash drive just in case Yahoo! loses your email. Just a thought. And thanks for your thoughts every month in TM.