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Why Have a Website?

One good reason is to create dependency

Vol. 8, Issue No. 4 | April 17, 2012 By Denny Hatch
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I work every day. Compulsively.

Being a political junkie, I'll take a break Sunday morning if any of the talk shows have interesting guests. What I want is a quick, down-'n'-dirty schedule: 1) Name of the show; 2) who are the guests; 3) the panel of babble-heads.

With that information, I can make a view/no-view decision in 20 seconds.

Thus early on Sunday, Mar. 4, 2012, I Googled: Sunday Talk Shows March 4

The following entry was listed and I clicked on it: Sunday talk show tip sheet - Zack Hale - Opens in a new window

A large photograph of Newt Gingrich appeared on my screen and the following text:

Sunday talk show tip sheet
By ZACK HALE | 3/2/12 4:36 PM EST
This Sunday's television talk shows look ahead to next week's crucial slate of Republican presidential primaries on Super Tuesday.

Former House Speaker Newt Gingrich (R-Ga.) discusses his campaign on four of the five major network shows: CNN's "State of the Union," ABC's "This Week," CBS's "Face the Nation" and NBC's "Meet the Press."

Texas Rep. Ron Paul, who's still searching for his first win of the season, appears on CBS and CNN as well.

And former Sen. Rick Santorum (R-Pa.), who finished a close second in Michigan's primary last Tuesday, is interviewed on "Fox News Sunday."

NBC also hosts House Majority Leader Eric Cantor (R-Va.) and Rep. Debbie Wasserman Schultz (D-Fla.), chairwoman of the Democratic National Committee.

ABC also has President Barack Obama's longtime political strategist, David Axelrod.

CNN has as well House Intelligence Committee Chairman Mike Rogers (R-Mich.) and the committee's ranking Democrat, Maryland Rep. Dutch Ruppersberger - plus Martin Indyk, a former U.S. ambassador to Israel, and Nicholas Burns, who was undersecretary of state under President George W. Bush.

And Fox also hosts Sens. Lindsey Graham (R-S.C.) and Richard Blumenthal (D-Conn.), both members of the Senate Armed Services Committee.

On Bloomberg TV, "Political Capital" talks 2012 politics with Ohio Attorney General Mike DeWine, who made headlines by switching his support for the GOP presidential nomination from former Massachusetts Gov. Mitt Romney to Santorum.

Finally, C-SPAN's "Newsmakers" has House Armed Services Committee Chairman Buck McKeon (R-Calif.), interviewed by AOL Defense Editor Colin Clark and Donna Cassata of The Associated Press.

This Was Useless!
I would have to channel-hop through all the shows to find out who was where and when.
Takeaways to Consider
  • If someone comes to a website and never returns, the marketers, writers and designers have failed.
  • In direct marketing, this is the equivalent of spending money to acquire a customer and never making another offer—quite simply a lousy business model.
  • What can you do to your Website to create dependency, so that people will return over and over again?
  • For starters, create a vision statement and live up to it.
  • Refresh content often.
  • Make content relevant, interesting and easy-to-digest.
  • Ruthlessly self-edit, so that people’s time is not wasted.
  • Hire writers and designers with print discipline, who don’t wander off message and bloviate.


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