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Results from this annual survey translate pretty directly into the kind of content that gets read in our magazine and on our site, and the things it reveals are always fascinating to me.
The survey is not the only way we determine what our readers want to read. Another important piece of feedback is seeing which articles are read and responded to on targetmarketingmag.com.
Since July of 2012, the most popular sections on our website have been 1) Direct Mail & Postal, and 2) Online Marketing—which includes email, Web design and e-commerce, along with other Web-focused topics.
These are the titles of the five most popular articles:
1. "10 Email Design Best Practices for a Mobile World"
2. "The Top 50 Mailers of 2012"
3. "Copy Starters: 48 idea-starters for letter and email openers"
4. "The Linchpin of Direct Mail and Email"
5. "The Future of Mail Is Here"
That may seem like an odd mix of old- and new-world marketing, and to some extent it is. But you'll notice that it closely reflects the results of our survey.
The trends are borne out again by response to our Today @ Target Marketing e-newsletter. Subject lines about email, direct mail and certain hot topics in online marketing get opened and read the most. In fact, the most-opened e-newsletter during that time period had the subject line "Facebook Confirms Data Breach and Massive Vulnerability."
“America’s mailing habits are changing and so are their shipping habits ... People will say this is a responsible decision. It makes common sense.”
—Patrick Donahoe, United States Postmaster General at a Feb. 6 press conference addressing the planned five-day USPS delivery schedule
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