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TM0506_Hot Lists

April 2006 By Kendra Clayton
Consumer

Disney Movie Club Enhanced Masterfile

This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more.

The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit www.truenorthlist.com.

About Kid Crafters & Kid’s Crafts

Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and tools. Respondents typically are female and have a household income between $50,000 and $75,000.

The base list price is $95/M. Call your list broker or Rubin Response Management Services, (847) 619-9800 or visit www.rubinresponse.com.

Investor Prospects Superfile

Reach 43,771 prospective investors. These individuals previously have paid to subscribe to investment newsletters or have requested trial subscriptions, special reports and more information from The Motley Fool. Publications include: Champion Funds, Hidden Gems and Inside Value. The average unit of sale is $100.

The base list price is $150/M. Call your list broker or MetaResponse Group, (954) 360-0644 or visit www.metaresponse.com.

Essence Magazine Z24 Catalog Buyers Database

Target 215,400 12-month catalog buyers who also subscribe to Essence magazine. The style-conscious African-American women on this file have a median age of 37 and a median household income of $40,000. With the Essence Circbase overlay, Z24 catalog purchase information is available and can be selected by recency, frequency, dollar and product affinity.

The base list price is $80/M. Call your list broker or Direct Media, (203) 532-1000 or visit www.direct media.com.

Business

IDG Corporate Database

Put your offer on the desks of more than 2 million technology and business professionals. This file of educated, upscale consumers is sourced from publication, newsletter and online subscribers, as well as attendees of conferences such as Bio-IT World Conference and Expo, InfoWorld and Network World Fusion.

Barrie Pace

Barrie Pace catalog’s pages are packed full of sophisticated women’s apparel and accessories. This multichannel marketer attempts to emphasize design and tailoring to reach its style-conscious audience of women ages 35 to 55. Offering high-quality, exclusive career, business casual and special occasion fashions, Barrie Pace appeals to a more discerning audience with an average income in excess of $125,000. The classic women on this file indulge in fine dining and world travel, and tend to keep up with social and cultural causes. Eighty percent also purchase from other catalogs.

The 157,554 buyers on this file are selectable by shoes and accessories, careerwear, business casual, petite, working women, and seniors. Specific lifestyle selects include health and fitness, pet ownership, collector, crafter, outdoor enthusiast, investor and avid reader. Additionally, enhancements such as age, ethnicity, income, donor and presence/age of children also are available.

The base list price is $115/M. Call your list broker or Belardi/Ostroy ALC, LLC, (212) 924-1300 or visit www.belardiostroyalc.com.
 

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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