Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Famous Last Words : The Raw Power of the Letter

February 2013 By Denny Hatch
8
Get the Flash Player to see this rotator.
 

In December 2010, Peggy and I went separately down to our TD Bank branch on the corner and each saw a different officer on the floor. Our request: Kindly tell your computer people that we are going to Moscow and please allow us to use our TD debit cards to get rubles from Russian ATMs. Both of these officers made the calls while we sat there (at different times) and confirmed that we would have no problem.


Neither card worked, and we were stuck with no rubles in one of the most financially unpleasant, non-English speaking countries of the world. Our Moscow trip was a nightmare.

Enduring Poor Customer Service
Fast forward to 2012, when I acquired a consulting client in Paris. To facilitate the monthly retainer payment, the client requested direct deposit information for my corporate account.

The same officer on the floor who screwed up Moscow handed me a cruddy little Xeroxed form with the generic transfer information. I added my checking account number and emailed the data to the client, along with an invoice for the first month's retainer.

The wire deposit was declined by TD Bank and returned to the sender. The client tried again, this time sending three months worth of retainer fees. Again, the deposit was declined.

I went into the bank and sat down in front of the same officer and showed him the email information I had sent to my French client. He gave it glance. Our exchange:

BANKER: These look right. There is nothing we can do. This is their fault.

HATCH: Look, I'm not a banker. I want to find out what happened, so this does not happen again and so I can get my money every month.

BANKER: But this is their fault. You have to ask them.

HATCH: You received the money and returned it. Can't you find out what happened?

BANKER: This is not our fault. You have to go back and ask them.

 
8

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Tcat Houser - Posted on February 26, 2013
LOL! Thank you! I may be old and not old fashioned ;) . I love and live by the modern ways (its my livelihood). Yet Snail Mail (with a Delivery Confirmation) still works for attention. I recently went to buying postage on line. I *really* like your tip about the 'shot across the bow'. I will remember that.
Click here to view archived comments...
Archived Comments:
Tcat Houser - Posted on February 26, 2013
LOL! Thank you! I may be old and not old fashioned ;) . I love and live by the modern ways (its my livelihood). Yet Snail Mail (with a Delivery Confirmation) still works for attention. I recently went to buying postage on line. I *really* like your tip about the 'shot across the bow'. I will remember that.