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Denny's Daily Zinger: The Best Email Pitch Ever From a Stranger!

May 12, 2014 By Denny Hatch
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The subject line was a stopper: "Best & Worst Times to Send Email (Definitive Guide)"

Hell yes, I opened it.

The lede: "Did you know ... The time and day of the week you send your email campaigns can impact results by up to 40%?"

[See the image in the mediaplayer to the right for the full email]

Everyone—EVERYONE!—who uses email would be nuts not to read on.

The offer: Get your free, 20-page Guide: "The Best Times to Send Email Campaigns"

Again, you have to be nuts not to download it. It's full of information. It's guaranteed to get the wheels in your brain turning.

Takeaways to Consider

  • Trolling for customers or clients? Offer a freebie.
  • Include a no-risk, free trial offer.
  • You have two shots at getting your e-mail opened: 1) "From" line and 2) Subject line
  • I never heard of Craig Stouffer, so the from line was meaningless.
  • Spend as much (or more) time on your subject line than on the email itself.
  • Subject line: 40 characters max (including spaces).
  • "Best & Worst Times to Send Email" is 33 characters. Okay.
  • "(Definitive Guide)" is an add-on. No loss if it gets cut off.
  • If the from line and subject line don't change behavior, your effort is 100 percent failure.
  • Seventy-nine percent of smartphone owners and 72% of tablet owners use their devices for email.
  • Before clicking "send," always send important emails to yourself.
  • Open them on smartphone, tablet and desktop computer.
  • We are all a mouse-click away from oblivion.

Denny Hatch  's new book is "Write Everything Right!" Pat Friesen writes, "This book is guaranteed to help you fine-tune your writing skills whatever you write. Denny's wit and craftsmanship as an experienced writer/author shine through on every page." Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on KindleOpens in a new window. Reach Denny at dennyhatch@yahoo.com.

 

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FROM THE BOOKSTORE

Let the world's highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, ... website and yes, especially your résumé!Does your writing bore readers? Write Everything Right! will 
introduce you to the tested and proven attention-getting (and 
attention-holding) secrets of an elite, anonymous cadre of writers. They
 earn six and seven figures a year. These are advertising copywriters 
who have been mobilizing the English language and sending it out to sell
 for the past 800 years. Their unique skill: copy so powerful and 
smooth, it's easier to read than to skip.



For a free PDF sample of Write Everything Right!

Click Here

You must have a PDF Reader in order to read the sample.What readers are saying...
Once again, Denny Hatch provides us with 
sage and proven advice from the trenches.
The book is chock full of examples, takeaways, 
and strategies for making every word more 
compelling and persuasive. This is easily one 
of those "top shelf" books you’ll reference 
time and time again. —Charles Gaudet

I read the book in two days...I couldn't put
it down! It is fun reading filled with resources,
anecdotes, and although I have an MBA in 
Marketing, I learned much more from your
book than many of my classes. —Basia Christ

This book is guaranteed to help you fine-tune 
your writing skills whatever you write. Denny's 
wit and craftsmanship as an experienced
writer/author shine through on every page.
 —Pat Friesen Write Everything Right!

Let the world's highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, ... website and yes, especially your résumé!

Does your writing bore readers? Write Everything Right! will introduce you to the tested and proven attention-getting (and attention-holding) secrets of an elite, anonymous cadre of...

ORDER NOW

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

 

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