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Nuts & Bolts: Case Study

The American Alliance of Ethical Movers Taps a Moving Target

December 2007
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For marketers working to place their brand in front of new movers, Presson suggests using “post- and new-mover marketing [if it works for you and your brand]. I’d [also] highly recommend that if your product or service is appropriate for a family or person that is going to move, that you add ‘pre-mover’ marketing to your schedule.”

—Kate DeBevois
 

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