Nuts & Bolts: Case Study
The American Alliance of Ethical Movers Taps a Moving Target
December 2007For marketers working to place their brand in front of new movers, Presson suggests using “post- and new-mover marketing [if it works for you and your brand]. I’d [also] highly recommend that if your product or service is appropriate for a family or person that is going to move, that you add ‘pre-mover’ marketing to your schedule.”
—Kate DeBevois
Page 1 | 2



