Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Social Media ROI Tops SEO, Email Still King - Lyris Web Optimizer Survey

November 16, 2012
3
Get the Flash Player to see this rotator.
 
Emeryville, Calif. – November 15, 2012Lyris, Inc., a global provider of digital marketing solutions, today announced the findings of its 2012 Digital Optimizer Survey. The report highlights the most effective digital marketing practices, techniques and future investments to improve customer engagement and boost ROI. An infographic that summarizes the findings can be found here.

“Today's digital marketers face an increasingly complex customer interaction landscape. In order to succeed, marketers must be able to harness the power of data to connect with buyers in simple, meaningful ways,” said Alex Lustberg, CMO of Lyris. “However, as we continue to evaluate marketing investments we have found that there is an increased need for best practices and analytics that can deliver the actionable insights to improve marketing effectiveness.”

Key Findings:

The research mined for best practices and insights that increase customer value and ROI.

ROI Assessment

  • Email and website reigns with email maintaining its position as a critical digital marketing practice, and cited alongside website marketing as providing the highest ROI
  • Social media ROI cited as surpassing Search Engine Optimization/Marketing (SEO/SEM) (57 percent) compared to SEO (43 percent) and SEM (45 percent)
  • Nearly two-thirds (66 percent) have a blog yet only 22 percent of respondents cited a positive ROI

Email Marketing

  • More than half indicated that triggered emails drove highest ROI
  • List segmentation by demographics most frequently used (39 percent) yet segmentation by behavioral data and website activity used significantly less
  • Biggest challenges cited as growing subscribers and delivering highly relevant content

Social Media Engagement

  • Nearly all marketers now use social media tactics (more than 80 percent), with Facebook cited as driving best results, followed by Twitter and LinkedIn
  • 51 percent said they plan to increase spending on Facebook in the coming year, exceeding other social media investments
  • Social media integration is improving with 71 percent rating message consistency across email, Facebook and Twitter. Yet, less than 50 percent include social share links or social content in emails

Mobile Marketing

  • Mobile optimized landing pages most commonly used tactic (27 percent)
  • Surprisingly, more than a third did not indicate using mobile tactics, which indicates it is still lagging in adoption
  • Only 21 percent design a mobile version of an email campaign

CRM Solutions

  • More than half of respondents currently integrate or plan to integrate CRM with email solutions
  • Salesforce cited as top CRM solution planned to integrate with email
  • Top three CRM behavioral data cited as important to engage customers was email behavior (48 percent), transactional data (43 percent) and Web behaviors (39 percent)

To view the full report visit: http://landing.lyris.com/2012-lyris-digital-optimizer-report-actionable-insights-for-delivering-customer-value-US?source=70170000000hXuo.

The report is based off a survey Lyris conducted in the summer of 2012 with 294 of its mid-size and enterprise-level customers.

Supporting Resources:

-  2012 Lyris Digital Optimizer Report
-  Infographic: Lyris Digital Optimizer Report
-  Lyris Blog
 
3

SPONSORED CONTENT

MORE ON EMAIL >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

PDF FORMAT

<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

ORDER NOW

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: