Cover Story: Prospecting for Smiles

Smile Train cuts direct mail fundraising costs with a prospect database

Priscilla Ma, executive director, Smile Train

Smile Train used a prospect database for half of the 98.9 million pieces of fundraising direct mail the charity sent to prospective donors during fiscal year 2011.

Priscilla Ma, executive director, Smile Train

Smile Train’s ticker on its home page tracks the amount of surgeries performed, and it provides a quick way to donate by clicking on the plus image to the right.