Over 200 Irresistible Direct Mail and Print DesignsMarch 5, 2014 By Thorin McGee
When comparing direct mail to digital, we make a lot out of the tangible experience of opening the mail piece. But marketers often overlook how much you can do with that tangible material. With a few clever folds and formats, just opening the mailpiece can be an unforgettable experience for your customers and prospects. And every week, Trish Witkowski from Fold Factory shows off a new way to wow recipients with her Fold of the Week videos.
Witkowski has been doing these videos for more than four years, over 200 episodes exploring the possibilities of print in the hands of clever designers all over the world.
They're not all specifically for direct mail, but the vast majority of the items dissected in Witkowski's videos are for marketing purposes, and most can be used for direct mail as either a self-mailer or the contents of an envelope.
Fold of the Week even examined one of the coolest business cards you'll ever see.
Fold Factory is, admittedly, aimed for printers and direct mail design heads, but Witkowski is full of advice for mail marketers as well. Check out her videos on Fold Factory's YouTube channel, and don't miss her session, "Direct Mail Formats That Work," at the Direct Marketing Day @ Your Desk virtual conference on March 13. Click here to register today.