M&T Bank’s Mail Makes a Big Promise
Being in business comes with a set of challenges, which, as this direct mail pieces shows, some marketers understand.
Mailer Name: M&T Bank
Date Mailed: April-July 2016
“Make the move to M&T!” the outer urges. It uses the simple components inside to clarify why.
“We’ll work with you to understand your company’s unique cash flow needs,” the letter says. This elaborates on the tagline from the front of the envelope in this effort: “Understanding what’s important for your business.”
Using a “customized suite of products and services” will help build business, the letter continues. And to get the process moving, it asks the prospect to stop by a local branch or phone a toll-free number.
The insert adds a little more information about how the business’s day-to-day operations can be helped. Separate panels, each topped by a pictograph, explain what three essential business operations can be optimized by M&T.
According to the copy, receiving and making payments, as well as managing money, can all be customized thanks to multiple options. And like the letter, it also urges the company to visit or call for much more.
You can see for yourself how M&T Bank gets prospects to inquire about customized banking solutions for their businesses. To download a free PDF of this mail package, courtesy of Who’s Mailing What!, please click here.
Getting the prospect to come through your doors or call you can be effective if you demonstrate that you can make your expertise work specifically for them.
Paul Bobnak is the director of Who's Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages and email in more than 200 industry categories, including retail, nonprofits, insurance, telecom, automotive, financial services, travel, and publishing. He writes for the e-newsletters Today @ Target Marketing and Total Retail Report.He has been a judge in NonProfit PRO's Gold Awards for Fundraising Excellence since 2006.