RANCHO SANTA MARGARITA, Calif. (August 11, 2009) - Melissa Data, (www.MelissaData.com), a provider of data quality and data enrichment solutions, today announced MatchUp Object, an API toolkit for finding and preventing duplicate records that is now multiplatform. With this news, Linux, Solaris, AIX and HPUX users can benefit from the advanced deduping power of MatchUp Object to find more duplicate records and gain a single accurate view of each customer.
MatchUp Object is an extremely fast programmer's tool that can be used in both batch and real-time processes. The program contains twelve "fuzzy" matching algorithms to find even the not so obvious duplicates, for example: ‘Beth Smith' at UDM and ‘Smithe, Elizabeth' at United Data Machines. Accurately detecting the most duplicate records helps streamline databases, improve marketing efficiency and reduce waste.
"If your goal is to deliver trusted data throughout the enterprise, then deduping has to be part of your strategy," said Bud Walker, data quality product manager for Melissa Data. "Whether your data quality needs involve business intelligence, data warehousing, customer data integration or direct marketing, the process starts with the same requirement - an accurate view of customer data."
MatchUp Object can identify matches in any combination of over 35 different components, from easy ones such as address, city, state, ZIP, name, and phone, to uncommon search elements likes email address, company, gender, Social Security number, and even proprietary data components, like an account number. And developers can create unique matching codes to compare any data type of any length and from any place in any field.
There are three different ways to implement the deduplication process using MatchUp Object: (1) Read/Write Deduping which is ideal for batch merge/purge/suppression of existing data (2) Incremental Deduping which compares each record as it comes in against a database of already processed records (ideal for real-time data entry), and (3) Hybrid Deduping which gives developers the flexibility to customize the process to specific business requirements.
To learn more about Melissa Data's new multiplatform MatchUp Object or download a free trial, visit www.melissadata.com/match.
ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA's List & Database Council. For over 23 years, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal software. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).
The Business of Database Marketing