Editor's Notes : Old Zuckerberg Is a DinosaurMay 2014 By Thorin McGee
In 2010, Mark Zuckerberg said, "If people share more, the world will become more open and connected. And a world that's more open and connected is a better world."
That was the year he was TIME's Person of the Year, and he was all over the place talking up sharing. During an interview at The Crunchies Awards he explained, "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time."
That time has passed.
Throughout 2013, Facebook bled young users. They didn't leave the site, but they stopped using it daily, as confirmed by Facebook CFO David Ebersman on Facebook's Q3 earnings call and in a GlobalWebIndex study.
Many of these teens took up more intimate means of sharing that gave users more control over privacy. Studies have shown growth in their use of webchat and dedicated networks for media sharing.
All of a sudden, Zuckerberg, the guy who once said people with multiple online identities lacked integrity, bid $3 billion for Snapchat, the private messaging service that destroys communiques shortly after they're sent, like some 21st century spy pad. He'd already bought Instagram in 2012.
In that, there's a lesson: Old Zuckerberg, the guy who said privacy was dead, is a dinosaur. New Zuckerberg bought Instagram and, when he couldn't buy Snapchat, purchased international messaging service WhatsApp, for $19 billion, instead.
Every T-Rex has his turn as a fossil. The question is, does he stay one?
"If this is the first step in a plan to monetize the [Gmail] promotions tab, email marketing will forever change."
—Debra Ellis, blog post on March 28.