Message & Media: Writing Identity Crisis Averted

18 tips for copywriters and content developers to improve their cross-channel writing skills

Design is key when delivering important content to subscribers and customers. Weight Watchers recently sent an email about the new ActiveLink personal fitness monitor (shown here). It clicks through to a landing page, using a gray type that is too small and too difficult to read easily. 

Design is key when delivering important content to subscribers and customers. Weight Watchers recently sent an email about the new ActiveLink personal fitness monitor. It clicks through to a landing page (shown here), using a gray type that is too small and too difficult to read easily. 

FranklinCovey gets readers to click through to a blog post that shares seven tips for getting more organized by using this teaser in its Tech Tools, News & Tips e-newsletter.