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Denny's Daily Zinger: Government Meddling

February 6, 2014 By Denny Hatch
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My new book, "WRITE EVERYTHING RIGHT!" should generate some flak in the rarefied world of academiaspecifically Chapter 37 titled: "Are Footnotes (or Endnotes) Necessary? Nah."

My reasoning:
  1. Google is a giant footnote. Type in anything and you'll find it corroborated (or disputed).
  2. Asterisks* or little superscript numbers shout, "STOP! LOOK THIS UP!" This breaks the thread of concentration.
  3. In short, footnotes are interruptive pains in the ass for both reader and writer.
  4. The New York Times doesn't have footnotes and endnotes. Why?
  5. Readers trust The New York Times.
Restaurant Footnotes
A brouhaha is developing in the French gastronomy. It seems some restaurants are serving food that (GASP!) did not originate in their kitchens.

For example, the bread may have come from a (Ugh!) commercial bakery and the spinach may have been ("NON!") frozen.

The government is about to decree menus are to be junked up with footnotes, where every dish must be labeled fait maison.

Unlabeled items are suspect.

My message to the French — I have two main reasons to visit Paris:

1. To see my wonderful French cousins.

2. After months of doughy, chewy croissants from Starbucks and hotels, I lust after the real McCoy-flakey, flakey, flakey, crumbs-all-over-my sweater French croissants dunked in powerful strong black French coffee.

I don't care where the croissants are made.

Get the French government the hell out of the menu footnote business.

Either you trust your suppliers or you go elsewhere.

Denny Hatch is the author of six books on marketing and four novels, and recently published his latest title, "Write Everything Right!" Denny also is a direct marketing writer, designer and consultant. Visit him at or contact him at

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