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Hotlists—New and Updated Files on the Market

January 5, 2010 By Joe Boland

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Bally Total Fitness Member Masterfile
This member file contains more than 2.7 million members of Bally Total Fitness. The average age of members is 38, and 43 percent are female. The average income is $60,000, and the average unit of sale is $1,200. Selects include age, gender, income, lifestyle, mail order buyers, marital status, presence of children and state.

The base list price is $95/M. Contact your list broker or Leon Henry Inc., (914) 285-3456. Web address: www.leonhenryinc.com

Body + Soul Enhanced Masterfile
Reach 400,930 active subscribers to Body + Soul, a magazine focused on health, wellness, and balance of body and spirit. Ninety percent of subscribers are female, and their median age is 44. The median household income is $93,094; 83 percent are homeowners; 56 percent are college graduates; 68 percent are married; 32 percent have children; and 85 percent own pets. Selects include ZIP code, lifestyle interests, gender, age/income, ethnicity and more.

The base list price is $105/M. Contact your list broker or Specialists Marketing Services, (201) 865-5800. Web address: www.specialistsms.com

DecisionMaker Building/Construction Marketplace Database
This controlled-circulation, subscription-file, and business directory and database listings file contains more than 1.3 million building and construction industry decision makers. Selects include acquisition source, building activity, business type, buying authority, employee size, home address, job function, recency, phone number, sales volume and title.

The base list price is $150/M. Contact your list broker or DM2 DecisionMaker, (800) 323-4958. Web address: www.dm2decisionmaker.com

Dr. Leonard's Healthcare Catalog Buyers
This direct mail file contains more than 2.7 million mail order buyers. Dr. Leonard's is a discount health care catalog. The average age of buyers is 45-plus with an average income of $20,000-$75,000. Selects include age, income, credit card/cash buyers, gender, dwelling type, $100-plus buyers, $25-plus buyers and more.

The base list price is $105/M. Contact your list broker or Direct Media | Millard, (402) 836-5100. Web address: www.millard.com

 

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