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Hotlists—New and Updated Files on the Market

January 19, 2010 By Joe Boland & Melissa Ward

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Dog Fancy
Reach 154,657 active U.S. subscribers to Dog Fancy, a magazine devoted to dog care. These subscribers have an average age of 51, and 47 percent are married. The median income is $52,000, and 77 percent are homeowners. The average dog per household is 2.2, and 79 percent have owned a dog 10-plus years. Selects include hotline, source, gender, state, ZIP code and more.

The base list price is $105/M. Contact your list broker or BowTie List Management, (949) 855-8822. Web address: www.bowtielists.com

Green Computing Professionals
Target 68,134 professionals who use green computing practices with this compiled file. List selects include purchasing authority, company revenue, employee size, SCF, hotline, state and ZIP code.

The base list price is $125/M. Contact your list broker or Worldata, (561) 393-8200. Web address: www.worldata.com

The PoP Email Database
Reach more than 23.5 million proof-of-purchase consumers at their e-mail addresses. Selects include demographic, dollar value spent, income range, geographic, transaction date, product categories, electronics and more.

The base list price is $105/M. Contact your list broker or Walter Karl, (877) 955-4787. Web address: www.walterkarl.com

Road & Track Magazine
Connect with 305,436 subscribers of Road & Track magazine, a Hachette Filipacchi Media publication for automobile enthusiasts interested in car shopping comparisons and road test results. Selects include hotline, business address, gender, home address, state and ZIP code.

The base list price is $110/M. Contact your list broker or Direct Media | Millard, (402) 836-5192. Web address: www.millard.com

Ziff Davis Enterprise Business Masterfile Email
Contact 501,773 U.S. business executives via e-mail with this masterfile of subscribers to Baseline, CIO Insight, eWeek and Web Buyers Guide. These professionals are decision makers and have purchasing power for their organizations. Selects include job title, job function, employee size, sales volume, SIC codes, state, ZIP code and more.

The base list price is $325/M. Contact your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com




 

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