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Hotlists—New and Updated Files on the Market

June 22, 2010 By Melissa Ward
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Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Accounting/Financial Buyers From Advantage Business Media
Target 8,529 accounting/financial buyers in communication, manufacturing, medical and scientific fields from this controlled circulation list. Selects include software buyers, SCF, state and ZIP.

The base list price is $145/M. Contact your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com

Draft Magazine
Reach 285,349 subscribers to Draft magazine through this direct response list. Draft is a lifestyle magazine geared toward those individuals interested in craft beer, bars and brewers. Sixty-five percent of the file is male, and the average unit of sale is $19.99.

The base list price is $100/M. Contact your list broker or The Catamount Group, (203) 778-4110. Web address: www.catamountgroup.net

Grooming Business Magazine - Qualified U.S. Subscribers
Connect with 18,000 salon owners who are subscribers to Grooming Business Magazine. Selects include state, SCF and ZIP.

The base list price is $115/M. Contact your list broker or Lake Group Media, (914) 925-2401. Web address: www.lakegroupmedia.com

HR World
Contact 24,621 human resources professionals at small, medium and large firms with this list from a leading HR industry resource, HR World. Selects include title and number of employees.

The base list price is $400/M. Contact your list broker or Marketfish, (206) 922-3997. Web address: www.marketfish.com

IMS Education Teachers
This direct response file contains 71,000 teachers who teach grades kindergarten through twelfth grade. Seventy-four percent are female, and the average age is 50. Selects include marital status, income, age, ethnicity, monthly hotline, state, ZIP and more.

The base list price is $55/M. Contact your list broker or Interactive Marketing Solutions, (845) 624-1155. Web address: www.intmktgsolutions.com
 

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FROM THE BOOKSTORE

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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