Denny’s Daily Zinger: What Jobs, Woz and I Have in Common

What Jobs, Woz and Hatch Have in Common.

In 1984, Steve Wozniak and the late Steve Jobs introduced the Mac.
In 1984, Peggy and I launched WHO’S MAILING WHAT!a newsletter and junk mail archive service.

We all have a joint 30th anniversary.

Why did Woz and Jobs create riches beyond the dreams of avarice while Peggy and I did not?

The Apple founders had the ability to focus like lasers on their dream. They also had the brass balls to work like dogs and bet the ranch every step of the way. They changed the world à la Henry Ford and Thomas Edison.

Thirty years ago, did the founders see Apple atop the Fortune 500? I doubt it. They were too busy “doing their thing.”

Our Pipsqueak Niche Business
Compared to the two Steves, Peggy and I were cowards. We created a niche service (newsletter and archive). When we were flush with renewal cash, we went to Europe. When money was tight, we stayed home and I freelanced.

Yeah, we couldda bet the house and all our savings. But in the ’80s, too many hotshot entrepreneurs were going under.

We clearly saw the future: a possibly useful service to revolutionize direct mail analysis and a modest sale to supplement Social Security.

Do I envy Woz and Steve? Certainly not Steve Jobs.

He was a world-class son of a bitch.

Woz strikes me as a good guy who got out when the getting was good.

Meanwhile, we saw a lot of the world. No complaints.

Happy anniversary, all!

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be “WRITE EVERYTHING RIGHT!” Visit him at or contact him at

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

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  • mikewrite

    Congratulations to you and Peggy on your 30th, Denny!

  • Peggy Hatch

    Thanks, all. It’s been quite a ride!

  • Ruth Stevens

    Denny, the strategy you and Peggy pursued is to be applauded. Not cowards, but smart entrepreneurs who know how to manage risk. And throwing in Europe as a bonus? Great! Congratulations to you both.

  • Michael Feldstein

    Seems like only yesterday that I was rummaging through direct mail offers in your basement in Stamford. (Call me old fashioned, but I still like to touch and feel direct mail promotional pieces.) Where did the years go? Congratulations, Peggy and Denny.

  • Reginald Doherty

    Re: Steve Jobs The most efficient form of government is a dictatorship. This is not to say it’s the most pleasing. This might be the best form for a start-up and growing business, but not so for a mature, ongoing concern. Of course, under Jobs, many defected to Google. What’s the old adage, "If you can’t stand the heat, get out of the kitchen." ?