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Denny's Daily Zinger: Start a Business for Free

February 21, 2014 By Denny Hatch
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The greatest business miracle in my lifetime is Google.

I get information in seconds that took days to research in libraries. Never in human history has so much information been available to so many—and for free!

What triggered this riff was coming across a story in The Wall Street Journal:

Open Data a Boon for Entrepreneurs
The lede:

More cities are putting information on everything from street-cleaning schedules to police-response times and restaurant inspection reports in the public domain, in the hope that people will find a way to make money off the data.

Supporters of such programs often see them as a local economic stimulus plan, allowing software developers and entrepreneurs in cities ranging from San Francisco to South Bend, Ind., to New York, to build new businesses based on the information they get from government websites.

Advice from a Geezer
Years ago, I followed horse racing. I spent hours with The Racing Form going over the statistics. And every day, two or three ponies would pop out of the numbers, grab my head and say, "PUT TWO BUCKS ON ME!" I often won.

I bet if you spent time prowling the Internet-following your bliss—a unique collection of data will begin to take shape and a new business idea would pop out of Google and say "BET ON ME!"

The real difference between then and now? The Racing Form cost $2; Google is free.

We live in thrilling times!

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His recently published book is "Write Everything Right!" Visit him at dennyhatch.com or contact him at dennyhatch@yahoo.com.
 

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This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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ORDER NOW

 

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