Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: Start a Business for Free

February 21, 2014 By Denny Hatch
Get the Flash Player to see this rotator.
 
The greatest business miracle in my lifetime is Google.

I get information in seconds that took days to research in libraries. Never in human history has so much information been available to so many—and for free!

What triggered this riff was coming across a story in The Wall Street Journal:

Open Data a Boon for Entrepreneurs
The lede:

More cities are putting information on everything from street-cleaning schedules to police-response times and restaurant inspection reports in the public domain, in the hope that people will find a way to make money off the data.

Supporters of such programs often see them as a local economic stimulus plan, allowing software developers and entrepreneurs in cities ranging from San Francisco to South Bend, Ind., to New York, to build new businesses based on the information they get from government websites.

Advice from a Geezer
Years ago, I followed horse racing. I spent hours with The Racing Form going over the statistics. And every day, two or three ponies would pop out of the numbers, grab my head and say, "PUT TWO BUCKS ON ME!" I often won.

I bet if you spent time prowling the Internet-following your bliss—a unique collection of data will begin to take shape and a new business idea would pop out of Google and say "BET ON ME!"

The real difference between then and now? The Racing Form cost $2; Google is free.

We live in thrilling times!

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His recently published book is "Write Everything Right!" Visit him at dennyhatch.com or contact him at dennyhatch@yahoo.com.
 

Companies Mentioned:

 
 

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

Train Your Board (and Everyone Else) to Raise Money Train Your Board (and Everyone Else) to Raise Money

...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: