Denny’s Daily Zinger: If You Want to Publish a Book …

Publishing Poynters.

The good news: A published book can burnish a career and add cred to a résumé.
The bad news: Chances are, you’ll be dead before you find an agent or publisher.

The good news: It’s easy to publish a book on your own.

First, sign up for Publishing Poynters, Dan Poynter’s amazing information-rich monthly newsletter, choc-a-bloc full of publishing news, information and resources.

It’s free.

Next, write the book.

It is imperative that finished copy be clean and typo-free. In this world of the Internet, errors can follow you to the grave and beyond.

It’s probably a good idea to hire a professional editor/proofreader with fresh eyes to tidy up your work.

Two Publishing Formats

In the old days of print only, it was necessary to pay for at least several hundred copies to be economically feasible. Plus shipping and warehousing.

Today, with print-on-demand (POD) technology, your book is warehoused electronically in a computer. When an order for one or more copies comes in, the computer can print and bind with a handsome cover.

This is exponentially cheaper than paying to print and warehouse 100 or 1,000 copies.

Check out Amazon’s or Or enter “print on demand books” into Google and compare services.

I have two titles on Amazon’s Kindle. You’ll need to pay someone to turn your computer language into Kindle-speak.

Once uploaded, your title will be published next day, complete with its own landing page on

It’s amazing!

Good hunting.

Denny Hatch’s new book is “Write Everything Right!” Charles Gaudet writes, ” Once again, Denny Hatch provides us with sage and proven advice from the trenches. The book is chock full of examples, takeaways, and strategies for making every word more compelling and persuasive. This is easily one of those ‘top-shelf’ books you’ll reference time and time again.” Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

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