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Denny's Daily Zinger: How American Express Treats Seniors. Hint: Poorly.

June 13, 2014 By Denny Hatch
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My American Express Gold Card says: Member since '64.

This is my 50th anniversary as an AmEx cardmember.

I remember in 2004 being (1) hurt and (2) offended that I never received a thank-you card from CEO Kenneth I. Chenault for being a member for 40 years.

I doubt if I will receive a 50th anniversary card.

Chenault is a rude dude. In the average corporate database, how many customers have been active for 50 years? Not many, I'll bet.

The Chase Sapphire Preferred Visa Offer
Two years ago, we received an offer from Chase Sapphire Preferred. The Unique Selling Proposition (USP): no fee for using the card internationally.

Since AmEx charges 2.7 percent extra on international purchases and since Peggy and I travel abroad two or three times a year, we went for the Chase offer.

I have gotten in the habit of using the Chase card for everything, using AmEx only for occasional Costco purchases.

We have 90,682 user points. I think that means we're pretty good customers.

I currently have 63,000 points sitting in my AmEx Rewards account. This indicates I was not a deadbeat.

Why doesn't Ken Chenault ask if I'm okay and send me a reactivation offer?

Takeaways to Consider

  • In this era of Big Data, does AmEx run actuarial stats on cardmembers?
  • Any cardmember since '64 is likely to die soon. AmEx doesn't want geezers running up big charges, only to assume room temperature. Estates take forever to pay bills, if they pay at all.

Denny Hatch's new book is "Write Everything Right!" Chip Fichtner writes, "Denny: Almost through it. Great as always. Question: With any good book, I like to buy a dozen and give to friends and employees. Should I buy direct through you or from Amazon?" Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach him at dennyhatch@yahoo.com.


 

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