Denny’s Daily Zinger: Email Addresses Can (Hopefully) Make You Rich

"Write Everything Right!" by Denny Hatch

“The Icelandic band Sigur Rós boasts an email base of fans worth an average of $10.91. And followers of the progressive rock band Umphrey’s McGee generate an average $32.96.
“Industrywide, the average fan email address has a value of about $3.78 in direct purchases from artists over the owner’s lifetime, according to new data from Topspin Media Inc., a six-year-old Santa Monica, Calif., company that manages online stores for more than 70,000 artists.”

—Hannah Karp, The Wall Street Journal, “Collecting Fans’ Email Addresses Can Pay Off for Bands

When I started writing this blog in 2005, I made it personal.

My email address is everywhere on the Internet. Anybody who has a reason to contact me will get an answer.

People who comment on the blog
I love hearing from readers whether I’m getting kudos or blistering critiques. It means people are reading the damn thing. I have copies of all correspondence with readers over the past 7-plus years and a private database of 2,361 email addresses.

The only people who don’t get personal replies are those who fail to reveal their email addresses. If a correspondent gives me the full name, I can find the email address instantly. Sign it “Richard” or “Doris,” and those folks are outta luck.

The New Book
is coming out in February 2014. If we know each other, you’ll hear from me when it’s available.

Meanwhile, are you assiduously building a private database?

If not, why not?

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be “WRITE EVERYTHING RIGHT!” Visit him at or contact him at