Denny’s Daily Zinger: Why You Should Never Hire an MBA
Occasionally in my 50-plus years in business, I have crossed swords with MBAs.
With few exceptions, I have found them to be jerks—full of themselves, woolly-brained and sated with book learning.
Anything they write—memos, letters, business plans or white papers—is filled with turgid prose, footnotes and sheer boredom.
Back in 2006, I was delighted to stumble across an AdAge.com story with the following headline:
Don’t Study Too Hard: MBA’s Fail at Marketing
Survey Finds Those With Degrees Underperform
According to A.C. Nielson, the performance of major corporations is inversely proportional to the number of MBAs they employ.
Put another way, the more MBAs a company has, the more the stockholders are screwed.
In early July, I stumbled across the following Wall Street Journal story:
Want to Get Into Business School? Write Less, Talk More
Some M.B.A. Programs Cut the Number of Required
Essays for Admission, Shift Emphasis to Interviews
It turns out business school faculty members—lazy and tenured—have come up with a scheme to shield themselves from the mediocre student writing.
After all, reading is hard work. Why learn long-form writing when—for business and pleasure these days—everyone relies on the 140-character tweet and the 160-character text?
Takeaways to Consider
- “Whether you like it or not, life is one long sales pitch, and most of the selling is done in writing.” —Drayton Bird
- “Good writing is easier to read than to skip.” —Arthur Brisbane
Denny Hatch’s new book is “Write Everything Right!” Mark Pilipczuk writes, “Chock-full of proven techniques to improve your writing today. Denny Hatch’s prose is economical and packed with energy. Every word matters and the layout is designed to keep you reading and thinking.” Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at email@example.com.