Denny’s Daily Zinger: GoPro—Great Digital Eye Candy

In the media player at right is American billionaire Nicholas Woodman, age 39. In his mouth is the $399 GoPro Hero3+ video camera that dazzled the media in late June. Attach it to a ski helmet, the back of a bird, dog, or bungee jumper and get extraordinary images.
Technologists, hobbyists and investors agree. On June 25th—very first day of the stock sale on NASDAQ—GoPro shares jumped 31 percent.

How grand is the GoPro experience? Very.

In the words of the Christina Zdanowicz:

(CNN) — A bird’s eye camera sweeps over the green fields of Ireland, flies over the towering Cliffs of Moher and pans the ocean hundreds of feet below. The spectacular footage was shot, not by a film crew in a helicopter, but with an inexpensive toy drone—an unmanned aerial vehicle, or UAV, as hobbyists call them … And with a few hundred dollars and some practice, you can make breathtaking aerial videos, too.

Watch it unfold on CNN iReport.

The Copycat Problem
No doubt on the first day Hero mini-cameras went on sale, Chinese agents bought some to air express to China. There they are being replicated for manufacture and sold all over the world at 1/5th to 1/8th the $200 to $400 MSRP in the U.S.

Takeaways to Consider:

  • If the above scenario is correct, GoPro products—and investors—have maybe a four-month window to cash in.
  • Have the Chinese invented anything new since the abacus in 3000 B.C.?

Denny Hatch’s new book is “Write Everything Right!” Pat Friesen writes, “This book is guaranteed to help you fine-tune your writing skills, whatever you write. Denny’s wit and craftsmanship as an experienced writer/author shine through on every page.” Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

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  • Reg

    We have similar companies that do the same copying thing. HP and Panasonic come to mind as great copiers of cutting edge tech, and it makes good economic sense to copy a winner. That’s the price winners pay. That’s why it’s always best to buy the second tier back from the latest and best., price.