December: ‘Tis the Season to Keep on Prospecting

While most sales and marketing managers assume that December is the lowest performing month for generating net new leads, data doesn’t back this up. A look at three companies that continued prospecting in December demonstrate that December is a fairly average month for lead production. In addition, companies that prospect in December have a stronger start to the new year.

Jenny Vance is president of Indianapolis-based B-to-B lead generation company LeadJen. She can be reached at jenny@leadjen.com or on Twitter @jennyvancyindy.

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