Nuts & Bolts - Tech Talk: Datacard Optimization

Responsys Interact Connect, a SaaS tool, allows marketers to manage their own data  integration.

Datacard Optimization
Gone are the days of manually updating datacard counts, if Hanover, N.H.-based NextMark has its way. The direct marketing list firm has introduced NextMark Select.

The tool connects datacards and mailing list data, allowing the cards that describe mailing lists and insert media programs to actually be connected to the underlying data.

Cross Country Computer of Central Islip, N.Y., was the first service bureau to automate datacard updates with the new data 
integration tool.

Data Integration
Software-as-a-service data integration just got easier to use for customers of San Bruno, Calif.-based Responsys, the on-demand e-mail and marketing automation solutions provider. Recently the company introduced Responsys Interact Connect.

Clients who had been coordinating between Responsys and their IT departments now can do much of the defining, scheduling and automating of their own data transfers between external systems and the Responsys Interact campaign management platform.

Multichannel Communication
Neolane, an enterprise marketing software provider with U.S. headquarters in Newton, Mass., has launched new, enhanced marketing tools to complement its Cross-Channel Marketing Optimization solution.

Using Neolane Interaction, marketers will be able to unite inbound and outbound offers. For inbound contact, Neolane Interaction can suggest relevant offers in real time through the channel, and outbound channels such as direct mail, phone, mobile and e-mail can be used to send follow-ups.

To help facilitate collaboration across marketing departments and create relevant, local campaigns, marketers can use the Neolane Distributed Marketing tool, which also allows the measurement of localized campaigns’ ROI.

Finally, Neolane Campaign Optimization allows marketers to avoid the faux pas of oversoliciting to customers, while also determining periods of less 
frequent contact.

Customer Communication
In an effort to provide e-tailers with the necessary tools to leverage communication, boost sales and improve online support, Bold Software (formerly Bravestorm) of Wichita, Kan., announced its latest offering, Bold Customer Communication Management suites.

Heather Fletcher is senior content editor with Target Marketing.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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