Cover Story: Seeing Single

IHG’s data 
project makes 
good first 
a snap

Kevin Hickey, global manager of lifecycle and email marketing (far left) Lincoln Barrett, vice president of guest marketing and alliances, (far right) and the IHG Email Marketing Team.

IHG’s pre-stay email, in this case for Crowne Plaza Hotel in Times Square, provides personalized information for the guest.

IHG’s post-stay email to a guest thanks her for staying at the Holiday Inn Santa Clarita, requests a customer review and alerts her to deals.