Message & Media: In Their Own Words

Add credibility to your marketing messages through the use of your customers’ comments and reviews

BlueCross BlueShield of Kansas uses a customer testimonial on its outer envelopes to address prospects’ concerns about health care costs, and includes an intriguing teaser on the envelope front (shown here) to convince recipients to open and find out why the health insurance provider could be the right choice for them. 

BlueCross BlueShield of Kansas uses a customer testimonial on its outer envelopes to address prospects’ concerns about health care costs, and includes an intriguing teaser on the envelope front to convince recipients to open and find out why the health insurance provider could be the right choice for them (back of envelope is shown)