Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Nuts & Bolts - Loyalty : 5 Ways to Rekindle the Romance With Your Customers

May 2012 By Heather Fletcher
Get the Flash Player to see this rotator.
 

It's the Glamour magazine quiz for marketers: Would you stay with you?

Or, to put it another way, if you were your company's customer, would your loyalty program keep the romance going?

"You should constantly assess your relationships and determine how to make them stronger, assuming you're more interested in a long-term relationship than a one-night stand," advises Keith Smith, CEO and co-founder of Seattle-based gamified loyalty platform provider BigDoor.

Smith provides wine and candlelight suggestions to marketers:

1. Are your customers loyal? Ask these questions: Why do they keep coming back to you? Are you fun? Engaging?

2. Build trust. Living by a code of integrity can help build your reputation as a trustworthy business. Once people see that you're actually there to help and not out for a quick buck, they're more likely to recommend you to others. That recommendation helps bring in new customers.

3. Give customers something to brag about. If you care for someone, you should give her something special. Whatever it is, you can bet she will tell her friends about it.

4. Show them a good time. One-sided activities like watching TV may be enjoyable for you, but they're not exactly "fun" for everyone. For something to truly be fun, you need to be actively contributing and receiving feedback.

5. Invest in the relationship. With anything you care about, you need to invest time and effort before you get something out of it. In other words, it's not a one-night stand.


 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: