3. Managing processes and content. Brand management and compliance with legal and regulatory standards are priorities that make the need for a secure, collaborative document creation environment essential. This environment should enable management of the processes, users and roles, interfaces and updating methods for a variety of communication channels.
4. Reduced time-to-market for new offerings. With the right customer communications management program, your organization will be able to repurpose existing customer data and quickly tailor communications to take advantage of new market opportunities or introduce new product offerings.
5. Predictive modeling. Complete visibility of customer data is essential for predictive modeling and analytics to identify customer trends, as well as emerging market opportunities.
Michael Watts is chief operating officer for Swiss-based GMC Software Technology. Reach him at m.watts@gmc.net.
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