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5 Big Things to Consider Before Unlocking the Power of Big Data

December 26, 2012 By Michael Watts
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3. Managing processes and content. Brand management and compliance with legal and regulatory standards are priorities that make the need for a secure, collaborative document creation environment essential. This environment should enable management of the processes, users and roles, interfaces and updating methods for a variety of communication channels.

4. Reduced time-to-market for new offerings. With the right customer communications management program, your organization will be able to repurpose existing customer data and quickly tailor communications to take advantage of new market opportunities or introduce new product offerings.

5. Predictive modeling. Complete visibility of customer data is essential for predictive modeling and analytics to identify customer trends, as well as emerging market opportunities.

Michael Watts is chief operating officer for Swiss-based GMC Software Technology. Reach him at m.watts@gmc.net.
 

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<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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