‘20 Jokes Only a B2B Marketer Will Get’ Is Really a Content Marketing Lesson
Joshua Nite had me at “20 Jokes Only a B2B Marketer Will Get.” The headline on his article made me forget that the point of his post was that humor could work in content marketing — because just then, I really needed a laugh. Considering I’m a B2B journalist, I know Nite’s post hit the bull’s-eye with his target audience, because it worked on me.
B2B marketers are people, too, is the point of Nite’s Aug. 2 post on the TopRank Marketing blog.
“Content is more likely to compel action if it can engage the reader on an emotional level,” Nite writes. “That level of buy-in can be tricky for B2B content, but humor can be a valuable tool for making a human connection, regardless of how dry your subject matter may be.”
OK, enough already, right? Where are the jokes?
Here are 21 — huh? Yes, 21 — jokes Nite picked about (ahem, for) B2B marketers:
B2B Marketing Joke No. 1
Q: Why did the B2B marketing band play unplugged?
A: They refused to pay for amplification.
B2B Marketing Joke No. 2
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B2B Marketing Joke No. 3
Q: How does a B2B marketer make her boat go?
A: She uses the sail’s force.
B2B Marketing Joke No. 4
You need to know if your target audience prefers “Don’t Stop Believing” or “Wheel in the Sky.” It’s vital to understand your buyer’s Journey.
B2B Marketing Joke No. 5
Q: Why did the B2B marketer give his pet owl a lollipop?
A: He wanted to make the hoots sweet.
B2B Marketing Joke No. 6
Q: What’s a B2B marketer’s favorite zoo animal?
A: The inbound lynx.
B2B Marketing Joke No. 7
I’m trying to get people to join me in a group of cool kids who still write in notebooks. It’s small so far, but I’m optimizing my paper clique strategy.
B2B Marketing Joke No. 8
Q: Why did the CMO put a fence around her jewelry box?
A: She insists on gating all her assets.
B2B Marketing Joke No. 9
Q: Why did the B2B marketer get fired as a film director?
A: Weak calls to action.
B2B Marketing Joke No. 10
You should always hire a bad B2B marketer to make your butter — they have a high churn rate.
B2B Marketing Joke No. 11
I just started a company to build awareness for volleyball, tennis and fishing. It’s a small operation, but I have a high net promoter score.
B2B Marketing Joke No. 12
Q: Why does the B2B marketing band only have backup vocals?
A: They’re having trouble getting qualified leads.
B2B Marketing Joke No. 13
B2B marketers are so cautious, they wouldn’t kill a fly without a thorough swat analysis.
B2B Marketing Joke No. 14
Q: How many account-based marketers does it take to screw in a lightbulb?
A: Just one, but Sales will take the credit for it.
B2B Marketing Joke No. 15
I wrote an SEO-driven blog about pancakes. It’s at the top of the Maple SERP.
B2B Marketing Joke No. 16
Q: Why are B2B holiday gifts boring to look at?
A: They only use white paper.
B2B Marketing Joke No. 17
I started a whisper campaign for my last B2B client. It had high relevance, but low volume.
B2B Marketing Joke No. 18
Q: Why did the priest get an MBA in B2B marketing?
A: To boost his conversion rate.
B2B Marketing Joke No. 19
Q: How do you market your B2B solution to a cat food company?
A: Develop your purrrrr-sonas.
B2B Marketing Joke No. 20
Why do we call it sales enablement and not BANT-Aid?
B2B Marketing Joke No. 21
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What do you think, marketers? Badumpbump? Or useful advice? Or both?
Please respond in the comments section below.