Tweaking (Not Twerking) for Response
Windproof and water-resistant, this jacket is made with incredibly lightweight and compressible insulation, and is ideal as an insulating or outer layer. Great for travel.
- lightweight and compressible insulation
- use as an insulating or outer layer
- windproof and water-resistant
6. Sentence fragments and one-word sentences often communicate more effectively than long, drawn out sentences filled with phrases, clauses, and unnecessary adjectives and adverbs that are more about flaunting the writer's grasp of the English language than creating reader interest, understanding and response. It's better to get to the point. Quickly. Agreed?
7. Create reader momentum that leads to action. Start sentences with verbs. Active verbs.
Before: You can call us today and get instance assistance
After: Call us. Get help instantly.
8. Numerals capture the eye more quickly than numbers written as words. Plus, they use fewer characters.
Before: One hundred thousand and one
9. Avoid starting sentences with the word there. It's passive, it's vague, and it's boring.
Before: There are some writers who seem to enjoy writing long sentences.
After: Some writers enjoy writing long sentences.
10. Avoid repeating the same word in a document by using FIND and REPLACE, then tweaking.
11. Read what you've written out loud. It's often easier to hear than see needed tweaks.
12. Give what you've written a rest before editing. Go for a walk. Take a shower. Sleep on it. Fellow writers agree: It's better to write one day and edit the next.
13. Circle every punctuation mark. Then look for ways to make what you've written easier to understand using punctuation such as colons (:), ellipses (...), em dashes and hyphens (- and -).
14. Print, then review. Seeing what you've written as ink on paper is helpful for both editing and proofreading.