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10 Predictions for Mobile Devices

April 28, 2014 By Carolyn Blackman
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The transition from desktop computer to handheld device has helped shape the way we communicate, share information and complete daily tasks, and that's had a profound effect on how marketers reach their customers and prospects. With that in mind, what does the mobile channel have in store in 2014? Rishu Mandolia, lead mobile instructor at the Digital Professional Institute, shares his predictions for where the future of mobile is headed:

  1. Intelligent Apps Will Offer Personalized Experiences
    In 2013 services helped users collect and track their interests and behaviors, from what foods you eat to the articles you like. 2014 should see companies leverage this data to make intelligent apps provide more value—better recommendations, actionable statistics and more.
  2. Phones Become a Healthier Lifestyle Coach
    While we already have apps that track how well you have slept, how much you exercised and the calories you consumed, this year companies will combine this information to help with better decision-making. "This trend will be especially apparent when combined with the growth in smartphone sensors and wearable technology," says Mandolia.
  3. Routine Chores Become a Game
    Adding entertainment to routine activities offers a successful way to motivate people—and smartphones are well-equipped to help. Mandolia notes, "More services will emerge that track your progress automatically and offer creative ways to execute goals, while offering different types of incentives."
  4. Companies Improve Individualized Marketing
    The same data that can help companies provide users with a more personalized experience will also be used to further target promotions and advertising. "Expect more mobile ads that leverage your data to provide offers that are relevant to your lifestyle," warns Mandolia.
  5. Wearable Technology Shifts to Mainstream
    The generation of wearable devices is emerging with everything from health trackers to smart watches and glasses. In the coming year, expect to see a significant portion of the smartphone-owning population own at least one connected wearable device.
  6. Retail Locations Utilizing Mobile Technology
    Mobile technology will continue to become a widespread adoption for retailers. Mobile checkouts will become more prevalent as well as the inclusion of new low-cost technology like iBeacons that can communicate with phones within 50 meters as well as help users determine their precise location indoors (think interactive maps within malls that offer real-time updates and notifications).
  7. Cars Feature Deeper Mobile Connectivity
 

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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