Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Will Augmented Reality Spell the End of the QR Code?

June 13, 2012
Get the Flash Player to see this rotator.
 
In the season finale of the Fox TV series "Touch," savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes, the father (portrayed by Kiefer Sutherland) scans the activity room and finds the phone with the object already on the screen.
...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

LinkedIn logo
Brilliant QR Codes: Have You Seen Any?
June 1, 2012 From Today @ Target Marketing
As is the case with all marketing, there is the good, the bad and the "let's forget that ever happened, please." This occurs across all channels, with all media. However, when a marketer gets it right, we can all learn from it. Consider the Apple App Store’s ad for Instagram. Integrated Marketing Mix member Alex Schwartz picked this out as one of his favorite examples of innovative and unique QR code strategy. In the ad, the QR code is  made up of individual Instagram photos. The code then takes you directly to the App store where you can download Instagram.
 
Thorin McGee Headshot
Editor's Notes : Integrated Marketing: DM’s Present and Future
June 2012 From Target Marketing
Fasig-Tipton, a Lexington, Ky.-based thoroughbred auction company and the subject of our cover story, does something fascinating to me: It mails catalogs. You know, those old paper and ink things that Aaron Montgomery Ward invented in 1872—depending on your age, you may have used the J.C. Penney or Macy’s catalogs to make up Christmas lists, buy school clothes or swat very large insects. (The things were the size of phone books!)
 

SPONSORED CONTENT

MORE ON DIRECT MAIL, PRINT AND POSTAL >>

FROM THE BOOKSTORE

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

SPONSORED CONTENT

MORE ON MOBILE >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: