Will 2013 Bring a Paid Link Resurgence?

With Google rolling out frequent changes, the last couple of years have been alternately amazingly fun and freakishly terrifying for anyone who builds links or has links built. It should be clear by now that your site can be harmed by poor-quality links, whether you bought them, got them for free or, heck, didn’t even intentionally get them. I previously stated (in several places) that I thought negative search engine optimization was more of a scare tactic than a reality, but I’ve since changed my mind after witnessing it firsthand a few times.

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