Why Relationship Marketing Trumps Content Marketing

The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them, too. The world of advertising gives us lots of ways to get our message out there, but only relationship marketing lets us create true two-way communication with our customers. If you’re simply depending on your website or blog to endear customers, you’re missing out on what social media can do for your customer base.

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