Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Why Relationship Marketing Trumps Content Marketing

February 18, 2013
Get the Flash Player to see this rotator.
 
The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them, too. The world of advertising gives us lots of ways to get our message out there, but only relationship marketing lets us create true two-way communication with our customers. If you’re simply depending on your website or blog to endear customers, you’re missing out on what social media can do for your customer base....

 

More Suggested Content:

Scott_Briggs
Best Practices for Measuring Your Brand’s Social Media Efforts
April 21, 2011 From eM+C Daily
Organizations are increasingly implementing some sort of social media strategy to meet the consumer on their level. But like any other marketing initiative, the results must be measured to determine the strategy going forward. Marketers need to monitor social media to understand and anticipate consumers’ desires, purchasing behaviors and attitudes towards a brand with the goal of increasing return on investment.
 

SPONSORED CONTENT

MORE ON DATABASE & CRM >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: