Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Why Relationship Marketing Trumps Content Marketing

February 18, 2013
Get the Flash Player to see this rotator.
 
The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them, too. The world of advertising gives us lots of ways to get our message out there, but only relationship marketing lets us create true two-way communication with our customers. If you’re simply depending on your website or blog to endear customers, you’re missing out on what social media can do for your customer base....

 

More Suggested Content:

Scott_Briggs
Best Practices for Measuring Your Brand’s Social Media Efforts
April 21, 2011 From eM+C Daily
Organizations are increasingly implementing some sort of social media strategy to meet the consumer on their level. But like any other marketing initiative, the results must be measured to determine the strategy going forward. Marketers need to monitor social media to understand and anticipate consumers’ desires, purchasing behaviors and attitudes towards a brand with the goal of increasing return on investment.
 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: