The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them, too. The world of advertising gives us lots of ways to get our message out there, but only relationship marketing lets us create true two-way communication with our customers. If you’re simply depending on your website or blog to endear customers, you’re missing out on what social media can do for your customer base....
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Best Practices for Measuring Your Brand’s Social Media Efforts
April 21, 2011
From eM+C Daily
Organizations are increasingly implementing some sort of social media strategy to meet the consumer on their level. But like any other marketing initiative, the results must be measured to determine the strategy going forward. Marketers need to monitor social media to understand and anticipate consumers’ desires, purchasing behaviors and attitudes towards a brand with the goal of increasing return on investment.