Today’s post expands on one of my predictions for 2013 that could be somewhat controversial: HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a no-brainer approach for organizations. Here’s the rationale behind it. Let’s begin with the cons and pros of native apps...
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From Publishing Business Today
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From ROI Report
What's better to have, an app or mobile-optimized website? Retailers deciding which mobile initiative fits into this year's budget may feel confused about which option is right for them. It boils down to understanding your users’ needs and behaviors while on the go, and the technical implications of the decision.
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