Today’s post expands on one of my predictions for 2013 that could be somewhat controversial: HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a no-brainer approach for organizations. Here’s the rationale behind it. Let’s begin with the cons and pros of native apps...
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Discussion Forum Asks the Question, 'Are Apps the Past?'
October 11, 2012
From Publishing Business Today
The question of the viability of native apps versus html 5 and other web-based digital products was the subject of a session, "Are Apps the Past?" at the Publishing Business Virtual Conference & Expo on Sept. 13.
The Battle of Apps vs. Mobile-Optimized Sites
February 16, 2012
From ROI Report
What's better to have, an app or mobile-optimized website? Retailers deciding which mobile initiative fits into this year's budget may feel confused about which option is right for them. It boils down to understanding your users’ needs and behaviors while on the go, and the technical implications of the decision.