Why Facebook Needs to Be Deathly Scared of Pinterest
Remember Pinterest? Have you used it lately? Lots of people are. Yesterday, a comScore study put it in the top 50 most-visited websites in the U.S. for the first time ever, with 25 million unique visitors in the month. That’s a long way from Facebook, which was No. 4 on the list with 150 million unique visitors. Yet there’s reason for Facebook to be seriously scared of Pinterest. According to Converto, Pinterest’s revenue per click is higher than Facebook’s at 18.5 cents per first touch versus 14 cents.